The question is how would you reach your audience? Reaching your audience is not simple steps like 1, 2, 3 and 4. It takes diligent efforts to know your audience. But before knowing others you should know yourself first.
“The first thing you have to know is yourself. A man who knows himself can step outside himself and watch his own reactions like an observer.”
Yes! Know yourself first. Knowing yourself will help you a lot in this journey to know your audience. Know what are you exactly offering?
Know what is your product’s USP? How exactly your product find its place in your consumer’s day to day life.
These will lay a foundation to your products target audience.
And finally some questions that you should ask:
a. came up with your idea
b. decided to sell this product
c. wrote your book, etc.],
a. did you think it would help?
b. did you plan to sell it to?
c. were you writing to?
2. Does this audience currently buy
a. something similar to what you’re creating?
b. this product or service elsewhere?
c. your book or books similar to yours?
a. do you want to create this product or service?
b. are you interested in selling this product or service?
c. are you writing this book?
a. idea
b. product or service
c. book
help your targeted audience or what problem does it solve for your audience?
5. What are your marketing demographics?
Age
Location
Gender
Income Level
Education Level
Marital/Family Status
Occupation
6. How do you currently determine who buys
a. an idea like yours?
b. a product or service like yours?
c. your book?
7. What specific things do your buyers have in common?
8. What are your marketing psychographics?
Personality
Attitudes
Values
Interests/Hobbies
Lifestyles
Behaviors
9. How do you determine if there are enough people that fit your targeted criteria?
10. What drives your target audience to make buying decisions?
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