Targeted advertising in the real world

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Photo by Ranurte on Unsplash

I recently listed my apartment for sale online.

After my realtor posted it through our local multiple listing service, it was re-posted across the local net by various eager real estate agents.

A few days later, I started receiving brochures in the mail from moving companies.

At first, I was confused. How the heck did they find out so fast that I was planning to move? I felt uncomfortable and spied upon.

And then it struck me — they track online real estate listings to identify warm leads. Of course! If you’re a moving company, wouldn’t you do the same?

If someone has listed a home for sale, chances are that they are planning to move. Even if the home is an investment property and occupied by renters, they may still need your services if the new owner asks them to vacate. …


And other ridiculous stereotypes about women who work

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Photo by Sam McGhee on Unsplash

When I interview people for jobs today, I know there are certain questions I must never ask.

These include political leanings, religious affiliations, sexual orientation, cultural background, and marital status.

The intent is to eliminate potential biases from hiring and, of course, to keep things professional. Our workplace laws and regulations in Canada protect candidates from discrimination based on factors that have nothing to do with their ability to perform the duties of the job.

Sadly, this isn’t the case everywhere in the world.

In my mid-20s, I worked for two years in Pakistan. …


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Photo by Viviana Rishe on Unsplash

I had been chasing a prospective client for several months.

Finally, she agreed to meet with me. She suggested after-work drinks at a local restaurant in downtown Vancouver.

I prepared for the meeting for days. I was going to wow her with my intellect, preparation, and confidence. I read every article on her and her business twenty pages into a Google search. I knew the awards she had won, where she liked to ski, and what causes were close to her heart.

And so, when I walked into the restaurant a few minutes shy of our 6 p.m. …

About

Hurriya Burney

Immigrant sharing stories about the beauty and beastliness of culture. I write personal stories and reflections on diversity, and women and minority experiences

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