
It’s not about choosing the features that are going to bring you the highest short-term value, but choosing the ones that will keep your brand’s values in check — the ones that will give your brand enough runway to achieve their long-term vision. A tough desig…
You have control over your content — defined as books, jars, pictures, website copy, or nearly anything else that can convey a message — but you don’t have control over your information. Information is interpreted. Information is subjective and personal. Information belongs to your user.