If an investor says it sounds interesting — they absolutely hate you!Tweet this
This is where the creative comes in. You have a split-second window to convince your target that it’s worth spending time on your ad. That could be liking, reacting, commenting, or clicking on the link.
The big challenge is standing out. Competition for attention on the newsfeed is hard. Your ad will probably get stuck between a picture of friends at a wedding, an article from the New York Times and a funny cat video.