New way of using personal broadcasting.

Hweidong Cho
Jul 23, 2017 · 2 min read

Live video is the most powerful communication channel. It focuses on the present that video host and the audience can communicate in real time. According to the Casey Zalman, Live video is 10 times more engaging than video, and it is the one thing that can give an instant satisfaction to customers and future customers simultaneously.

Broadcasting become easy.

We already experienced that internet change the landscape of some industry. The mass democratization of the technology allows everyone to write a song, produce a video, develop the web page. It is happening to broadcasting now. The smartphone and tablet equipped with high-definition cameras and high quality mic. It also connects to the powerful wireless signal that can send and receive the 4K video without latency.

Right now, Anyone can do the broadcasting

Twitch, BIGO live, and other amazing companies bring this new evolution on your palm, but still, some people don’t realize how big is this. They still consider it as a just second source of income or the video pool that accumulate the attractive females video.

I think we have to expand the idea of personal broadcasting. Because I believe If we use this new way of communication in a particular way, we can build the better community than any community exists. Through the broadcasting, some people deepen their relationship with audiences, and they can engage with massive audiences. Audiences are also getting trustworthy information and reviews about life, and they will rely on other people more than anytime. It is happening because of the intrinsic of live video; it is hard to cheat or manipulate.

All I want by doing this is more people use this new technology and build better and trustworthy communication.

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