Live Video: It’s Not About The Content
Matt Hackett

This is completely wrong. Mobile live broadcasting should be anything but TV, the hardware, the user case, its a completely different mindset to watching TV.

Live is for younger people…who don’t watch TV. Live is for those that stream contents, is used to content on demand but who also has a place in their entertainment schedule for something spontaneous.

Its ironic that you mention Twitch, something thats not TV and not exactly mobile native. Twitch is centered on content and interaction. It doesn’t have all the complex features you mentioned.

I’m at a listed internet company and we have 2 such products live in China. We are running a virtual gift model and we are cashing around 100,000 USD per day.

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