Maisie Williams and Coperni have collaborated to create a two-set sustainable handbag line that uses apple leather instead of animal leather. This is the first vegan collection from the French brand.
 
The handbags drop on Coperni’s official website on November 22 but you can pre-order your handbag today!

Read more details about the new sustainable handbags on Hybrid Rituals: Coperni’s new apple leather handbag collection.

H&M has been excelling in sustainability collections recently. And now, its chief technology officer is looking to create smart clothing that could replace wearable tech like smartwatches. Is this the start of Smartwear Innovation that would integrate digital functions to everyday clothes for everyone?

Imagine a t-shirt that tells you how much more water you need to drink to stay hydrated? Would you wear it?

Read the full story on Hybrid rituals: H&M’s smart clothing.

Are you a digital content creator looking for fresh new outfit ideas?
 
Zero10 App is a new AR-enabled platform where you can try digital fashion from renowned musicians, artists, and designers right in your phone. Explore, try, save and share your new outfits with the rest of the world.

Read the full story on Hybrid Rituals: Zero10 app for digital fashion.

H&M has a Peta-approved vegan collection that is now available on hm.com and in Animal Crossing at The Able Sisters Shop. Use the Dream code: DA-3314-6895-7902 to watch the virtual catwalk and to procure your favorite vegan H&M clothing from the collection.
 
This is the first time a fashion brand has launched vegan in-game fashion. The collection is a part of H&M’s sustainability goals and intends to create awareness regarding the vegan lifestyle and its adoption.

Read the full story on Hybrid Rituals: H&M’s new vegan collection.

Nike is venturing into the Metaverse with virtual sneakers, clothing, accessories and much more!

The company recently filed for digital fashion trademarks for virtual sneakers, clothing, sports gear, and a plethora of Nike-based accessories to be sold for a virtual world. These digital goods are reportedly non-downloadable, online offerings for which the company is looking for seasoned digital fashion designers.

Read more details on Hybrid Rituals: Nike’s new trademarks for digital fashion.

Pacsun has created a hybrid digital marketing campaign for its Holiday collection. Expect Instagram and Snapchat filters, IRL experience in partnership with Twitch and Rolling Loud, an online Pacsun Mall with Roblox, surprise guest interviews, and merch drops.

In early October, Pacsun became the first teen retailer to accept cryptocurrency using BitPay. Recently, the brand has created a hybrid approach to digital marketing that encompasses both IRL and digital experiences.

Read the full story on Hybrid Rituals: Pacsun’s digital ecosystem.

Windowsen, by Sensen Lii, has a brand new set of exoskeleton boots, avant-garde alien, and futuristic genderless fashion looks to help you look extraterrestrial. Step into the world of Windowsen’s alternative reality where anything is possible.

Discover Windowsen on Hybrid Rituals: Windowsen exoskeleton boots.

Facebook’s rebranding to Meta intends to create VR, AR and MR experiences that will completely transform how we connect, work, and hang out with friends. From different aspects of social life, to applications of digital goods, and the hard/software that helps us do better in fitness…Is this a strategic move to become a monopolistic power in creating VR/AR experiences or distract us from Facebook’s recent scandalous past?

Read the full story on Hybrid Rituals: Facebook Meta.

Luxury brands have been launching sustainable fashion for a while now. And it makes sense for them to do so, but recently, vehicle manufacturers like Hyundai and NIO have launched sustainable clothing lines, too. Are these companies just trying to become a part of the conversation, or is sustainability becoming a profitable business model?

Read the full analysis on Hybrid Rituals: why are car companies launching sustainable fashion?