Outlier is the future of clothing

The clothing Outlier makes, the technology they use, the marketing and the fact they focus on 1 product at a time instead of an entire collection is pretty revolutionary in the world of fashion.

“One well considered object can take the place of many cheaply made ones.”

Fast Company recently did an article about the Startup’s story.

“Although the brand has no official marketing budget, it has built for itself a strong aspirational narrative — one that’s mostly contingent on visuals, which helped the brand percolate throughout the menswear blogosphere after the website went live.”

And it closes with,

“Buy less, buy better, and stay dry, too.”