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HYFN

Be Smart: The Added Value of Third-Party Audiences

Third-party audiences are a vital tool for narrowing down advertising campaigns to specific, highly-relevant users that closely align to a…

Jan 19, 2018

Be Smart: The Added Value of Third-Party Audiences

Jan 19, 2018

HYFN

Back off, Bots: How Facebook Dynamic Creative Optimization Helps Humans

Some might not expect this, but as a design team that builds top performing social advertising creative, we’re thrilled about Facebook’s…

Aug 28, 2017

Back off, Bots: How Facebook Dynamic Creative Optimization Helps Humans

Aug 28, 2017

HYFN

Turn Inspiration Into Action With Pinterest Autoplay Video

Advertisers can now dynamically tell their brand stories in new ways that were not previously possible on the platform with Promoted Video.

Aug 8, 2017

Turn Inspiration Into Action With Pinterest Autoplay Video

Aug 8, 2017

HYFN

Snapchat: The New Frontier (Of Cost Efficiency?)

The time to buy Snapchat is now, and I’m not talking about their stock (I’m bullish on that too, but that’s a different story). I’m talking…

Aug 4, 2017

Snapchat: The New Frontier (Of Cost Efficiency?)

Aug 4, 2017

HYFN

Facebook F8 Showcases HYFN8’s Heat-Mapping Technology

Facebook Canvas is a full-screen, mobile experience that lets marketers tell rich stories in a native, post-click environment. HYFN has…

Apr 7, 2017

Apr 7, 2017

HYFN

Snap Ads: The Best Of Television And Mobile Combined

Different from custom sponsored Geofilters and Lenses, Snap Ads give brands the opportunity to promote their message within the core…

Mar 17, 2017

Snap Ads: The Best Of Television And Mobile Combined

Mar 17, 2017

HYFN

Don’t Spike Your Ad Spend: Smart Budget Allocation During The Super Bowl And Similar Events

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”- John Wanamaker

Feb 17, 2017

Don’t Spike Your Ad Spend: Smart Budget Allocation During The Super Bowl And Similar Events

Feb 17, 2017

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HackerNoon.com

Debugging Bias: Questioning The Ethics Of Digital

There was once an idyllic time for us nerds. It was a good gig we had going. That lovable group of misfits, the brilliant but misunderstood…

Feb 11, 2017

Debugging Bias: Questioning The Ethics Of Digital

Feb 11, 2017

HYFN

Doc Oc: A Tool That Reallocates Your Advertising Budget For Maximum Cost Efficiency

A prominent E-Commerce client came to HYFN as a sophisticated but nascent social advertiser. Their brand and direct response initiatives…

Jan 4, 2017

Doc Oc: A Tool That Reallocates Your Advertising Budget For Maximum Cost Efficiency

Jan 4, 2017

HYFN

Q&A: How to Max Out Your Health and Fitness Marketing Potential

Let’s face it, everyone can make up any reason not to workout. So in an effort to encourage workout participation, the fitness industry…

Dec 8, 2016

Q&A: How to Max Out Your Health and Fitness Marketing Potential

Dec 8, 2016

HYFN

HYFN

HYFN sits where ad technology, creative, and strategy meet, delivering digital solutions and social amplification at scale. Visit us at https://hyfn.com/

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