HYFNBe Smart: The Added Value of Third-Party AudiencesThird-party audiences are a vital tool for narrowing down advertising campaigns to specific, highly-relevant users that closely align to a…Jan 19, 2018Jan 19, 2018
HYFNBack off, Bots: How Facebook Dynamic Creative Optimization Helps HumansSome might not expect this, but as a design team that builds top performing social advertising creative, we’re thrilled about Facebook’s…Aug 28, 2017Aug 28, 2017
HYFNTurn Inspiration Into Action With Pinterest Autoplay VideoAdvertisers can now dynamically tell their brand stories in new ways that were not previously possible on the platform with Promoted Video.Aug 8, 2017Aug 8, 2017
HYFNSnapchat: The New Frontier (Of Cost Efficiency?)The time to buy Snapchat is now, and I’m not talking about their stock (I’m bullish on that too, but that’s a different story). I’m talking…Aug 4, 2017Aug 4, 2017
HYFNFacebook F8 Showcases HYFN8’s Heat-Mapping TechnologyFacebook Canvas is a full-screen, mobile experience that lets marketers tell rich stories in a native, post-click environment. HYFN has…Apr 7, 2017Apr 7, 2017
HYFNSnap Ads: The Best Of Television And Mobile CombinedDifferent from custom sponsored Geofilters and Lenses, Snap Ads give brands the opportunity to promote their message within the core…Mar 17, 2017Mar 17, 2017
HYFNDon’t Spike Your Ad Spend: Smart Budget Allocation During The Super Bowl And Similar Events“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”- John WanamakerFeb 17, 2017Feb 17, 2017
HYFNinHackerNoon.comDebugging Bias: Questioning The Ethics Of DigitalThere was once an idyllic time for us nerds. It was a good gig we had going. That lovable group of misfits, the brilliant but misunderstood…Feb 11, 20171Feb 11, 20171
HYFNDoc Oc: A Tool That Reallocates Your Advertising Budget For Maximum Cost EfficiencyA prominent E-Commerce client came to HYFN as a sophisticated but nascent social advertiser. Their brand and direct response initiatives…Jan 4, 2017Jan 4, 2017
HYFNQ&A: How to Max Out Your Health and Fitness Marketing PotentialLet’s face it, everyone can make up any reason not to workout. So in an effort to encourage workout participation, the fitness industry…Dec 8, 2016Dec 8, 2016