3 Easy Website Tweaks to Convert More Visitors

Not all marketers have the time and resources to go through a full website redesign process. Here are a few simple but proven techniques that you can implement today and optimize your website’s conversion rate.

Call to Action Button Color

This is one of the most important elements of your website. The “Call to Action” button is the button that guides your visitors to the desired business goal, like signing up for a trial, downloading a whitepaper or contacting sales.

There is no real best practice about using a specific color across all sites and businesses. If someone tells you there is, don’t trust them. CTA buttons are like road signs that tell people which is the right way to go. As such the most important thing to have in mind is that they need to be in contrast with their surrounding. A good way to determine contrasting colors is to use a color wheel (see below). For example, if you have a background that is in the “Blues” spectrum the corresponding color for the button should be from the “Reds” spectrum.

Another thing to remember is that no matter how logical a color change might look, always A/B test any changes to validate your assumption.


For many years there was a certain stigma to using pop-ups on your website because it was thought that they ruined user experience. But with the proliferation of A/B testing and the ability to validate efficiency, more………

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