Storytelling is a superpower.

Steve Jobs said:

“The most powerful person is the storyteller.”

Unfortunately, most people don’t know how to tell a good story.

So they are at the mercy of those who do.

Let’s change that:

Here’s 5 principles for telling an amazing story:

1. The Hook

This is THE most important part of your story.

It’s what gets people invested enough to come along on the journey.

A great hook does two things:

• Plants a Seed of Intrigue
• Compels the Audience Forward

Best way I’ve found to accomplish both is through Open Cognitive Loops.

But, before I break down how to Open Cognitive Loops, let’s talk about the second principle:

2. The Image

The power of story is that it unlocks something inside each of us:

A blank canvas upon which your words can paint.

Each brush stroke must be placed with intention.

Each detail crafted with care.