Feb 6Influencer Whitelisting or Creator Licensing: Defining the TermsYay, you’ve found the perfect influencer (if not yet, check this guide) to create super-engaging content for your upcoming campaign — you’re halfway to success! Going forward, you need to sign a brand deal contract and settle all legal subtleties, including the clause content usage rights. …Influencer Whitelisting5 min readInfluencer Whitelisting5 min read
Nov 16, 2022TikTok search vs. Google. Why visual content and influencers are the future?Searching for information is changing with the new generation. Those who have been using smartphones almost from birth are setting recent trends: the visualization of information search and the rejection of Google’s monopoly. The quinoa salad example Let’s Google the phrase “quinoa salad”. Of course, we will not cook anything; we are just conducting…Tiktok Vs Google6 min readTiktok Vs Google6 min read
Nov 14, 202210 Instagram eco-warriors that rock the boatThe phenomenon of Greta Thunberg, a brave eco-activist in a yellow coat, stirred up the public five years ago. Her struggle highlighted the urgent need to pay more attention to environmental issues and conscious consumption. Today, the zero-waste philosophy has gone viral, and for a good reason. …Eco Activism4 min readEco Activism4 min read
Oct 17, 2022Do you need an in-house creator?In-house is by no means an outdated trend. The proof shows the value in-housing provides to all international brands and demonstrates it is here to stay. Companies like NERF and OLIPOP PBC are already hiring TikTok creators to run their accounts. The benefits of in-house marketing vary from market to…In House Creator4 min readIn House Creator4 min read
Oct 17, 2022Who are the highest-paid influencers of 2022Which influencers can earn the most per post? Which platforms will cost the most for a single post? We answer these questions with data from Hopper HQ and Hypetrain insights. In this article, we’ll talk about influencers who can make a fortune on a single post. Our review includes Instagram…Highest Paid Influencer7 min readHighest Paid Influencer7 min read
Oct 4, 2022Do influencers actually influence us?Nowadays, influencers are the new stars. But unlike Hollywood superstars, most influencers do not alienate their audience but appreciate interacting with their followers. Do influencers really influence us? To answer briefly, yes. Influencers really do influence their audiences. …Influencers5 min readInfluencers5 min read
Sep 29, 2022How to create an effective influencer marketing strategy with Hypetrain?Influencer marketing is about reaching the right people and the right audience, and this is something brands can access with the help of influencers. In this material, we detail the basic planning steps of an influencer marketing campaign. Why is it important for brands to build their own influencer marketing strategies? Influencer marketing is one of the best ways to communicate between a…Marketing Strategies7 min readMarketing Strategies7 min read
Sep 19, 2022Momagers who help their children to become celebrities and ruin (or not) their livesEver thought of making your kid a superstar? Or maybe you have been wondering what it is like to have a parent who is also your manager. In this article, our author tries to take an unbiased look at famous momagers’ influence on their children. From the very start, I’d…Successful Entrepreneurs6 min readSuccessful Entrepreneurs6 min read
Sep 13, 2022Updated version of Hypetrain and presentation at DMEXCO 2022 in CologneAt the end of September, Hypetrain will release an updated version of its service and represent the product at DMEXCO 2022 in Germany. If you want to meet the Hypetrain team in person, we will be waiting for you in Cologne on September 21 and 22. New version of Hypetrain: more details First, after updating our…Dmexco20203 min readDmexco20203 min read
Sep 2, 2022What to drink with MrBeast’s burgers? A drink from Logan Paul, of course. Let’s talk about how Youtubers earn offlineThis summer, Logan Paul is attracting the media’s interest with scandalous claims that Floyd Mayweather owes him a substantial sum of money for a fight that took place a year ago. However, fights and social media collaborations are not the only sources of income for the legendary YouTuber. Here’s how…How Earn Offline4 min readHow Earn Offline4 min read
