Assumption Mapping
Based on the desirability, feasibility, and viability of a new idea.
According to the approach of Precoil CEO David Bland
Mapping assumptions can inform better products.
Assumptions Mapping framework is inspired by Inspired by design thinking approach of :
Desirability: Do They?
Desirability Assumptions focus in on the problem and the customer. Designers and User Researchers bring unique insights into this theme.
Viability: Should We?
Viability Assumptions focus on the sustainability of the business model.
Feasibility: Can We?
Feasibility Assumptions focus on if it is actually possible to do.
Mapping out Desirability, Viability and Feasibility together is crucial because without one, you will most likely fail.
Once we physically map the answers to these questions on a 2x2, the cross-functional team can see where they should focus their experimentation.
Declaring Assumptions
Placing based on : What assumptions are unknown + important?
Focus your experimentation on unknown + important
