Revolutionize the Digital Display Advertising with “ADSIGMA ICO”

AdSigma is a decentralized Ad Network powered by the Ethereum Blockchain. Publishers and Advertisers can exchange ADSi tokens in the AdSigma platform to increase proficiency and efficiency.

The advertising sphere is dominated and run by big names. It is almost safe to say that there is a monopoly in the advertising industry.
We aim to disrupt the existing digital advertising space and address the significant problems it faces, such as unreasonable commission, lack of negotiation power and a shortage of choice for the publishers and advertisers. In an industry where Ad Networks are having revenue of over $200 billion, we recognize the need to provide an alternative platform which works in favor of the advertisers and the publishers with ZERO fee.

All the ADSi token holders shall experience quality service and will be benefited from thevarious perquisites of holding our token. We firmly believe in the idea and have confidence inour vision. With our team members stemming from diverse fields like finance, software development, digital advertising and blockchain/cryptography, we have achieved a competitive market position, and we are already set on a path of converting our vision into reality.

CURRENT ONLINE MARKET STRUCTURE;

• Publisher -> A publisher integrates advertisements into his online content. He gets paid for selling ad space or for showcasing the content of the advertiser on his own website/app along with his own content.
• Advertise -> An advertiser is the one who provides the advertisements to be displayed alongside the publisher’s content via an ad network.
• Ad network -> An advertising network helps generate and place the ad copy, delivers the ad and tracks the
  statistics.

Here are some issues the current market is facing;

● Commission -> The advertising network charges a very handsome commission to the publishers for providing these middlemen services. Along with the high commission, the ad networks place some pricing restrictions.

● Direct Communication -> A middleman is very common in the advertising industry today. Due to the presence of a middleman, there is no direct communication between a publisher and an advertiser, and hence they cannot negotiate with each other for the desired price.

● Choose Advertiser -> Some of the ad networks give the option to select the type or category of the advertisement that a publisher wants to be displayed on his website. However, one cannot choose the advertiser he desires. An advertising network is solely responsible for the selection of an appropriate advertiser and advertising for the publisher’s ad space.

● Payment -> An advertiser pays the fee to the ad network, which after cutting its commission passes it on to the publisher. Often, there is no payment flexibility to the advertiser. Also, there is a minimum withdrawal limit for the publishers, due to which, he cannot withdraw the funds instantly.

HOW THE PLATFORM WORKS;

0 — Advertisers signs a transaction and broadcast it to all the relayers

1 — User Visits Publisher Page

2/3 — ADSigma SDK connects to the relayers and picks up the best matching Ad

4/5 — Adsigma SDK fetches the assets from IPFS

6 — Publisher writes the claim on the blockchain

7 — Smart contract verifies the proof and transfers ADSi tokens to the publisher

8 — Advertisers can verify the transactions and match it with their own tracking data and provide feedback and rating for the publisher.

TOKEN METRICS;

TOKEN PRE-SALE and CROWD-SALE
Pre-Sale Date: 5th April, 2018 at 10:00 UTC

Crowd-Sale Date: 20th April, 2018 10:00 UTC

Total hard cap: 19,000 ETH = 60 million ADSi

Soft cap : 15%

Pre-sale: 15 million ADSi = 4,000 ETH

During Pre-sale, 1 ETH= 3,750 ADSi

Token sale: 45 mln ADSi = 15,000 ETH

1 ETH = 3,000 ADSi

FUNDING ALLOCATION
Bancor ETH Reserve: 5%

Product Developement: 30%

Marketing and Business Develeopement:40%

Administrative and General Expenses: 7%

Legal and Accounting Expenses: 3%

ETH Reserve (CRR): 15%

ADSi tokens will be distributed right after your contribution in either Pre-Sale or Crowd-Sale. You’ll have to add following details in your myetherwallet in order to see ADSi tokens.

Smart Contract Address: 0xc9c9848979455a816800de882cf8886335f505b1

Token Symbol: ADSi

Token Decimals: : 18

ROADMAP;

Q4 2017
Concept Development of Adsigma

Q1 and Q2 2018
Release of AdSigma White paper. Launch of AdSigma Token Pre-Sale and Crowd-Sale

Q3 2018
Releasing the protocol for relayers to build Real time Bidding Exchange

Q3 2018
Deploying the settlement smart contract for AdSigma advertiser publisher network

Q4 2018
Alpha launch — Testing the prototype, pilot installation of Adsigma SDK

Q1 2019
Beta launch — Advertisers will be able to setup ad campaigns and publishers will be able to monetize their apps/websites.

Q2 2019
Engaging in close collaboration with major media publications and advertisers. Agreement signing

How will AdSigma take advantage of the Blockchain technology for their platform?

The blockchain is distributed ledger system that can efficiently record a transaction between two parties. This will significally help the AdSigma platform in achieving the vision and goals of the team.

AdSigma Platform’s advantages:

1. Trust
   The platform is based on the Ethereum’s Smart Contracts, which guarantee secure transactions based on the parameters set by the participants themselves.
2. Transparency
   Powered by the blockchain technology, all transactions on AdSigma are transparent. Advertisers and publishers have a transparent public history.
3. Decentralized Platform
   The Blockchain technology ensures that one entity alone can’t control the platform. This decentralized system prevents the possibility of any data manipulation.
4. Secured
   Nobody can give preferences or privilege to one advertiser/publisher over another since the network is verified and maintained by each participant.

If somehow you are interested in AdSigma’s PLatform and ideals,
You can take part in their Pre-sale for a 25% discount and is currently ongoing at the time of writing. If somehow you missed the pre-sale, you can always take part in their crowdsale that will occur in the coming weeks.

To know more about AdSigma.
You can visit the following:

Website — https://adsigma.io/
Whitepaper — https://adsigma.io/assets/whitepaper/adsigma-whitepaper.pdf
Official ANN — https://bitcointalk.org/index.php?topic=3138572
Twitter — https://twitter.com/adsigmacoin
Facebook — https://www.facebook.com/adsigmacoin
Reddit — https://www.reddit.com/r/AdSigma/
Github — https://github.com/adsigma
Telegram — https://t.me/adsigma

Written by:

Bitcointalk Profile: i7claufe
Bitcointalk Profile Url: https://bitcointalk.org/index.php?action=profile;u=1719874
Eth Address: 0xc38a4feFC0D2B94686F4E512952e8FB985FeA1B0