Image for post
Image for post
123RF

This article first appeared in FutureBook, The Bookseller’s digital showcase, on 27th April 2018. See it now, or read the reproduced version below.

Whether you’re an author, publisher or book discovery startup, a mailing list might well be the most valuable asset in your toolbox. A bold statement, no doubt, but one which is rooted in digital reality. As acclaimed blogger Jeff Goins puts it: “At 4.9 billion email accounts worldwide, email outnumbers all the users on Twitter, Facebook, LinkedIn and every other social media channel — combined. That makes it the world’s largest social network.”

Unlike a newsfeed, your mailing list belongs to you, and you alone. It future-proofs your content from the vagaries of social media. Your newsletter projects your voice, directly and intimately. It is exclusive. But building a critical mass of loyal subscribers — rich in both quantity and quality — demands certain prerequisites. …


Image for post
Image for post
iAuthor’s Founder, Adam Kolczynski
Image for post
Image for post

The pitch

Think “Pinterest for books”. iAuthor connects authors and publishers to readers on an immersive, image-centric interface. All content is user-generated, with no editor’s picks.

Who’s behind it

Founder Adam Kolczynski has been an author and a publisher, giving him a look at both sides of the coin. Between 2010 and 2013, he ran Polybius Books, which provided a specialist editorial and branding service to self-publishing authors from the Anglosphere. While forging links with industry advisors, he asked them to identify the publishing industry’s greatest challenge. …


Image for post
Image for post
Credit: Gregory Colbert

1. Literature sits on the fence

Image for post
Image for post

2. Cracking the reading code

Image for post
Image for post

“At one magical instant in your early childhood, the page of a book — that string of confused, alien ciphers — shivered into meaning. Words spoke to you, gave up their secrets; at that moment, whole universes opened. You became, irrevocably, a reader.” — Alberto Manguel

3. Unique worlds

Image for post
Image for post

“To read a book is to hold an entire world in the palm of your hand. That world is unique to you; no two readers can ever inhabit the same world” — Arthur Schopenhauer

4. Books both absorb and reflect

Image for post
Image for post

“A good book is all-consuming: part of it becomes you, and part of you becomes it” — Wisława Szymborska

5. Books and escapism

Image for post
Image for post

“When you read a great book, you don’t escape from life, you plunge deeper into it” — Julian…


Image for post
Image for post
Credit: Joel Robison

1) Tweet the opening lines of a story based on this image to @i_Author, or comment below.

Image for post
Image for post
Credit: wibben.deviantart.com

2) Tweet the opening lines of a story based on this image to @i_Author, or comment below.

Image for post
Image for post
Credit: wallpaperup.com

3) Tweet the opening lines of a story based on this image to @i_Author, or comment below.

Image for post
Image for post
Credit: Elliott Erwitt

4) Tweet the opening lines of a story based on this image to @i_Author, or comment below.

Image for post
Image for post
Credit: Tom Ryaboi

5) Tweet the opening lines of a story based on this image to @i_Author, or comment below.

Image for post
Image for post
Credit: Andrea Knoll

6) Tweet the opening lines of a story based on this image to @i_Author, or comment below.

Image for post
Image for post
Credit: Lissy Elle

7) Tweet the opening lines of a story based on this image to @i_Author, or comment below.

Image for post
Image for post
Credit: sandara.deviantart.com

8) Tweet the opening lines of a story based on this image to @i_Author, or comment below.

Image for post
Image for post
Credit: Sean Mundy

9) Tweet the opening lines of a story based on this image to @i_Author, or comment below.

Image for post
Image for post
Credit: Christian Ortiz

10) Tweet the opening lines of a story based on this image to @i_Author, or comment below.

Image for post
Image for post
Credit: Jeff Charbonneau & Eliza French

11) Tweet the opening lines of a story based on this image to @i_Author, or comment below.

Image for post
Image for post
Credit: Dan Gindling

12) Tweet the opening lines of a story based on this image to @i_Author, or comment below.

Image for post
Image for post
Credit: Sergey Kolesov
Image for post
Image for post

Author, publisher or reader? You can learn more about iAuthor at www.iauthor.uk.com

Image for post
Image for post

Introducing 7dayAds on iAuthor. Create a book advert that does the heavy lifting for you. Boost your visibility like never before. It’s quick, intuitive and impactful. Click here to learn more.

Image for post
Image for post


Image for post
Image for post
Credit: www.vincentabry.com

iAuthor connects AUTHORS + PUBLISHERS to READERS.

Globally. Effortlessly. Free.

Image for post
Image for post
Credit: Joel Robison

iAuthor is founded on a powerful premise: there is no one more committed to promoting creative content than the content’s creators. That’s you! Our software provides the “clay”, but users do the “moulding”. In short? Self-service brand-building.

Author or publisher? Here’s a list of 8 best practices for promoting your books on iAuthor:


Image for post
Image for post
Credit: Carl Warner

“The two most engaging powers of an author are to make new things familiar, and familiar things new” — Samuel Johnson

What the 18th century lexicographer didn’t say, was that authors should confine themselves to “the new”. Pure originality of thought would presume too much of the reader. Ideas, like seeds, need fertile ground in which to germinate. Favourable conditions. Nourishment, not a vacuum.

250 years later, applied to the cut-throat realm of tech startups, we see market timing as a consistent prerequisite for success. Besides macro-economic factors, market timing encompasses “social climate”: user expectations, user behaviour, online trends. …


Image for post
Image for post

Author? Publisher? Meet iAuthor, the London-based literary startup. Here is the extended version of our interview with Lynne Cantwell, Indies Unlimited.

Lynne: Authors are always looking for new ways to find new readers, and one website that aims to help is iAuthor. Founder Adam Kolczynski has agreed to take a seat in the comfy chair and answer a few questions about the site. For starters, Adam, how would you describe iAuthor?

Adam: iAuthor is a book discovery platform for a new breed of bibliophile. Through a theme-driven and intensely visual approach, iAuthor connects readers to authors … and vice versa. All content is author-generated. No editor’s picks. The result is a true democracy of opportunity. …

About

iAuthor

“Pinterest for books”. Immersive browsing for readers. Ultra-smart promotion for authors + publishers: https://www.iauthor.uk.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store