This article first appeared in FutureBook, The Bookseller’s digital showcase, on 27th April 2018. See it now, or read the reproduced version below.
Whether you’re an author, publisher or book discovery startup, a mailing list might well be the most valuable asset in your toolbox. A bold statement, no doubt, but one which is rooted in digital reality. As acclaimed blogger Jeff Goins puts it: “At 4.9 billion email accounts worldwide, email outnumbers all the users on Twitter, Facebook, LinkedIn and every other social media channel — combined. That makes it the world’s largest social network.”
Unlike a newsfeed, your mailing list belongs to you, and you alone. It future-proofs your content from the vagaries of social media. Your newsletter projects your voice, directly and intimately. It is exclusive. But building a critical mass of loyal subscribers — rich in both quantity and quality — demands certain prerequisites. …
This article first appeared in FutureBook, The Bookseller’s digital showcase, on 7th March 2016. See it now, or read the reproduced version below.
Think “Pinterest for books”. iAuthor connects authors and publishers to readers on an immersive, image-centric interface. All content is user-generated, with no editor’s picks.
Who’s behind it
Founder Adam Kolczynski has been an author and a publisher, giving him a look at both sides of the coin. Between 2010 and 2013, he ran Polybius Books, which provided a specialist editorial and branding service to self-publishing authors from the Anglosphere. While forging links with industry advisors, he asked them to identify the publishing industry’s greatest challenge. …
“At one magical instant in your early childhood, the page of a book — that string of confused, alien ciphers — shivered into meaning. Words spoke to you, gave up their secrets; at that moment, whole universes opened. You became, irrevocably, a reader.” — Alberto Manguel
“To read a book is to hold an entire world in the palm of your hand. That world is unique to you; no two readers can ever inhabit the same world” — Arthur Schopenhauer
“A good book is all-consuming: part of it becomes you, and part of you becomes it” — Wisława Szymborska
“When you read a great book, you don’t escape from life, you plunge deeper into it” — Julian…
Author, publisher or reader? You can learn more about iAuthor at www.iauthor.uk.com
Introducing 7dayAds on iAuthor. Create a book advert that does the heavy lifting for you. Boost your visibility like never before. It’s quick, intuitive and impactful. Click here to learn more.
“A personal brand lets you carve out your niche. After all, there is no competition for you” ― Fauzia Burke
iAuthor is founded on a powerful premise: there is no one more committed to promoting creative content than the content’s creators. That’s you! Our software provides the “clay”, but users do the “moulding”. In short? Self-service brand-building.
Author or publisher? Here’s a list of 8 best practices for promoting your books on iAuthor:
1 Give, and you shall receive. Be proactive about following users, not merely following them back. The more meaningful engagement you initiate, the more you’ll attract. But use the “recommend” button sparingly. …
“The two most engaging powers of an author are to make new things familiar, and familiar things new” — Samuel Johnson
What the 18th century lexicographer didn’t say, was that authors should confine themselves to “the new”. Pure originality of thought would presume too much of the reader. Ideas, like seeds, need fertile ground in which to germinate. Favourable conditions. Nourishment, not a vacuum.
250 years later, applied to the cut-throat realm of tech startups, we see market timing as a consistent prerequisite for success. Besides macro-economic factors, market timing encompasses “social climate”: user expectations, user behaviour, online trends. …
Lynne: Authors are always looking for new ways to find new readers, and one website that aims to help is iAuthor. Founder Adam Kolczynski has agreed to take a seat in the comfy chair and answer a few questions about the site. For starters, Adam, how would you describe iAuthor?
Adam: iAuthor is a book discovery platform for a new breed of bibliophile. Through a theme-driven and intensely visual approach, iAuthor connects readers to authors … and vice versa. All content is author-generated. No editor’s picks. The result is a true democracy of opportunity. …