This article first appeared in FutureBook, The Bookseller’s digital showcase, on 27th April 2018. See it now, or read the reproduced version below.
Whether you’re an author, publisher or book discovery startup, a mailing list might well be the most valuable asset in your toolbox. A bold statement, no doubt, but one which is rooted in digital reality. As acclaimed blogger Jeff Goins puts it: “At 4.9 billion email accounts worldwide, email outnumbers all the users on Twitter, Facebook, LinkedIn and every other social media channel — combined. That makes it the world’s largest social network.”
Unlike a newsfeed, your…
This article first appeared in FutureBook, The Bookseller’s digital showcase, on 7th March 2016. See it now, or read the reproduced version below.
“A personal brand lets you carve out your niche. After all, there is no competition for you” ― Fauzia Burke
“The two most engaging powers of an author are to make new things familiar, and familiar things new” — Samuel Johnson
What the 18th century lexicographer didn’t say, was that authors should confine themselves to “the new”. Pure originality of thought would presume too much of the reader. Ideas, like seeds, need fertile ground in which to germinate. Favourable conditions. Nourishment, not a vacuum.
250 years later, applied to the cut-throat realm of tech startups, we see market timing as a consistent prerequisite for success. Besides macro-economic factors, market timing encompasses “social climate”: user expectations, user behaviour, online trends. …
Lynne: Authors are always looking for new ways to find new readers, and one website that aims to help is iAuthor. Founder Adam Kolczynski has agreed to take a seat in the comfy chair and answer a few questions about the site. For starters, Adam, how would you describe iAuthor?
Adam: iAuthor is a book discovery platform for a new breed of bibliophile. Through a theme-driven and intensely visual approach, iAuthor connects readers to authors … and vice versa. All content is author-generated. No editor’s picks. The result is a true democracy of opportunity. …