Case Study: Interior Design App

Project Overview

BLUKA is an innovative mobile app created to help users overcome the challenge of finding an interior designer who matches their preferences and needs.

BLUKA distinguishes itself from other interior design apps through its personalized matching algorithm, a carefully curated network of designers, and seamless project management tools. It empowers users to book services and bring the home of their dreams to life.

Competitor

• Feature Comparison: despite other interior design apps, BLUKA stands out thanks to its personalized matching algorithm and carefully curated network of designers based on user preferences. This is illustrated in the features table.

Feature Comparison

• Brand Comparison: BLUKA distinguishes itself from its exceptional brand by focusing on providing customized interior design services and fulfilling users’ dreams of transforming their homes.

Brand Comparison

• We also compared these applications in terms of the broad range of services they offer, and the cost.

Map Comparison

Visual Competitive Analysis

Qualitative Research

To gain a deeper understanding of our target audience, we conducted qualitative research. This involved exploring user behaviors, interactions, and challenges faced in the process of finding an interior designer. The following interview questions were used to gather these insights.

Interview Questions

1. Could you share a bit about your last home improvement project or a design change you made in your living space? What inspired that change? (Behavioral)
2. What are your favorite sources for discovering new design trends and inspiration?
   - How do you organize your ideas? (behavioral)
3. What do you find most challenging about interior design?
   - What challenges have you encountered while working with interior designers or managing renovation projects?
   - How did you address these challenges? (Needs)
4. Can you share an experience where a digital tool or app significantly helped you in a design or renovation project?
   Follow-up:
   - What did you like most about that tool?
   - What are the things you didn’t like? (Needs)
5. What features do you consider essential or helpful in an interior design app?
   - Considering the AI-powered style quiz designed to pinpoint your unique design preferences and style, If you’ve had the opportunity to try it, how effective did you find it in helping you identify your style and preferences?
6. How did you come to know the designer you worked with?
   - What methods or channels did you use to find a suitable designer for your project?
7. When browsing through interior designers’ portfolios and media, can you describe how you prefer to navigate and explore their work?
   - What factors influence your decision-making process during this exploration?
8. When working on a home design or renovation project, how do you prefer to share designs and documentation with your designers and contractors?
   - What features or tools do you deem essential in an application to effectively facilitate this process?
   - Based on your information-sharing preferences, how would you like communication to be managed with designers or contractors throughout the project?
   - What methods or tools do you consider most effective for ensuring a clear and efficient exchange of ideas and revisions? ( Behavioral)
9. When considering a significant purchase or design decision for your home, how do you typically make your final choice?
   - What factors weigh heaviest in your decision ( Behavioral)

Interview Insights

Survey Insights

Problem Statement

Newly married women face challenges in finding affordable and reliable interior designers, expressing their design vision, and personalizing their design experience. Existing solutions fall short of addressing these needs. An intuitive interior design platform tailored to their requirements is needed to empower them with trustworthy designer connections, effective communication, and personalized, budget-friendly design solutions.

How Might We (HMW)

How might we create an interior design platform that simplifies the process of finding affordable designers while ensuring quality and reliability?

Solutions

MVP: our app aims to make it easy for users to find affordable interior designers and express their design vision effortlessly. We want to simplify the process by helping users find reliable designers within their budgets.

• Browsing Designers: browse profiles of interior designers, including their portfolios, pricing, and reviews.
• AI-Powered Style Quiz: designed to pinpoint unique design preferences and styles.
• AI-Based Tools: provides inspirations as solutions.

Task Flow

• Match Designer

Mid-Fi

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