About OEG

OEG is a new sports and entertainment company that will manage the sports and entertainment assets of the Katz Group. Those assets consist of the following: Edmonton Oilers (NHL), Edmonton Oil Kings (WHL), Bakersfield Condors (AHL), and Aquila Productions, as well as operating Rogers Place.


SPORTS ASSETS


PERSONNEL

Daryl Katz, Owner & Governor Edmonton Oilers Hockey CLub, Chairman Oilers Entertainment Group (OEG) | Photo by John Lucas / Edmonton Journal
Bob Nicholson, CEO Oilers Entertainment Group (OEG) | Photo by Marko Ditkun / Edmonton Oilers Hockey Club
Peter Chiarelli, President of Hockey Operations and GM | Photo by Marko Ditkun / Edmonton Oilers Hockey Club
Todd McLellan, Head Coach | Photo by Andy Devlin / Edmonton Oilers Hockey Club


Connor McDavid #97 | Center | Drafted 1st Overall in Round 1 of the 2015 NHL Entry Draft | Edmonton Oilers Hockey Club




Rogers Place, part of Ice District (previously known as the Edmonton Arena District/EAD, but was rebranded) opens in Fall 2016 as the new home of the Edmonton Oilers.


ENTERTAINMENT ASSETS


Legendary Hollywood Producer Joel Silver and Canadian Entrepreneur Daryl Katz Partner to Create Silver Pictures Entertainment

Silver Pictures Entertainment will develop, produce and provide or arrange financing for its own roster of feature films, television and digital projects, both independent of and within the traditional studio system.
The company marries [Joel] Silver’s 38 years of experience producing major motion pictures with Katz’s business acumen, creating a groundbreaking venture that will be on the forefront of the changing dynamic within the global media industry.


#YEGMEDIA ASSETS


SocialMedia

At this time, OEG does not seem to have any social media presence or its own website. There is an official mention of OEG on the Katz Group website; however that’s as far as it goes.
Personally, I hope this doesn’t remain the case in the long term. Perhaps, that would be a possible job and/or internship for myself. All I will say is this, working for OEG would be an incredible experience. Learning web design could appear to be more crucial than before.
On the social media side, having a Facebook page and Twitter handle are the basics. A YouTube channel would also be an asset. Larger presence the better, but only if it best suits OEG. To connect more with the younger audiences, having a behind-the-scenes look with Snapchat could be valuable. Photos of certain endeavours and teasers for upcoming announcements could be posted on Instagram as well. An official company hashtag would have to result from all of this activity.
What is the importance of this? Answer: To further connect with the fans and viewers of OEG’s assets. To make them feel as though they are right in the middle of what’s happening during the day-to-day activities. Normally, the experience stops at just the hockey game in the arena. In this case with Ice District, the experience is not just walking into the arena, grabbing popcorn and a beverage, taking your seat, and watch the game. Those experiences are here and the now. Leading up to that, the aftermath, and future plans/action are the areas that need improvement.

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