STREAM. WATCH. SHARE.
Adapting to the digital age for the newsroom and living room.
Television…Streaming, VOD, Social Media. The broadcasting industry is constantly changing.
My dad graduated from the Radio & Television program in ’79 at NAIT. He is currently a Senior Producer at Shaw TV Edmonton. Since the time he entered the industry, positions have been removed, jobs merged, and each individual is doing more than what they set out to do.
Here & Now
Streaming 101: Watch/Listen to what you want, when you want, and how you want. The question remains: How much are you willing to pay? On the music streaming side, $10/month is the standard to keep the record labels satisfied. On the film & TV streaming side, $8-$10/month appears to be the standard. So much is happening. To some, it may seem ridiculous to be paying for so many different services. In reality, that appears to be what the future will be made up of. The bottom line is that the consumer/user is getting exactly what they want.
From an employee stand point in the industry, we must learn computer software along with computer science to supplement our media backgrounds.
“I think everybody in this country should learn how to program a computer because it teaches you how to think.” -Steve Jobs
If you are entering the media industry and are completely oblivious of the rapid fire changes occurring, you are in for a wild ride. Can’t handle it? Might want to consider a rewarding career in the hospitality industry. You might want to learn some computer skills if you plan to remain in media. What is one lesson that I am learning at this very moment? My dad has begun telling me, “Hustle.” You have to hustle in order to survive in the industry. Create and expand your network. Meeting certain people could prove to be valuable in the future when you are in need of something crucial — job, project ideas, partnerships/sponsorships, etc. Learn to code. Some of you reading this may think I’m insane, because you’ve made up your mind. You’re going to be in front of the camera. You’re going to shoot. You want to be an editor. Okay, that’s fine. My only comment is that you should prepare to fall on your ass within the first month of your job. You’ll be saying to yourself, “What the hell was I thinking?!” Let’s be honest, I may not become a billionaire, or even a millionaire for that matter; however I undoubtedly will be learning new software and skills to the best of my abilities. I will try.
When a newscast is aired at 5 or 6 p.m. chances are we as viewers already heard about it earlier that day. We saw it from a tweet or FB status that was posted, or it’s trending throughout the various social networks. But can we replace the traditonal newscast of yesterday with the newscast of today and tomorrow? Maybe! Adapting to the changes is the extensive focus. For broadcasters, social media is just another tool to use in order to get content out faster. Jack Dorsey — Twitter co-founder and Square CEO — supports journalists (and video journalists/VJs) more than any other profession in the world, when it comes to who is using Twitter…
Jack’s view on journalists in our society:
He goes on to explain how journalists use Twitter:
Jack gives a lot of credit to journalists for Twitter’s rapid success:
Why journalism needs Twitter just as a VJ needs a camcorder:
Why Twitter needs journalists just as a website needs servers:
When YOU use tools like Twitter properly, it doesn’t go unnoticed. In fact, it is much appreciated:
Twitter Video Explained by Guy Vaynerchuk
Inside Look on Designing Twitter Video
Twitter’s new app, Periscope is their recent acquistion to compete against Meerkat in order to watch and create live broadcasts of mobile video streaming. Periscope is “a visual pulse of what’s happening right now.”
Let the periscoping begin!
“For broadcasters, Periscope lets you share an experience with others. Press a button, and instantly notify your followers that you’re live. Whether you’re witnessing your daughter’s first steps or a newsworthy event, Periscope offers an audience and the power of a shared experience. Most mobile broadcasting tools feel far from live. Broadcasters on Periscope are directly connected to their audience, able to feel their presence and interact. Going live on Periscope means more than a blinking red dot.”
Facebook Video Explained by Guy Vaynerchuk
Facebook = World’s Digital Newspaper
Recently, the company has taken great strides to become a dominant presence for news sites by keeping users on the social network instead of sending them to the actual news site. FB has often been described as a newspaper for it’s users.
The move is to make the experience of consuming news much easier. They have previously made it public that they wish to improve it. As these talks and moves continue, it would appear that only Facebook would benefit.
GANGNAM STYLE (yes, I know; bear with me.) was released in Summer 2012. It became the first YouTube video to reach one billion views.
Ellen’s selfie during #oscars2014, set a Twitter record for most retweeted tweet.
Now we have a “social news and entertainment company that provides the most sharable breaking news, original reporting, entertainment, and video across the social web” — Buzzfeed.
Is this a good potential employer later on, after RTA? Definitely. You would most likely have to move down to the U.S. and work at one of their offices. Should there be a couple or even a few offices opening up here in Canada? Absolutely! The best locations would have to be Edmonton, AB, Montreal, QC, and perhaps a smaller town/suburb outside of Vancouver, BC or around the okanogan area. If you’ve heard of Mashable, it is somewhat similar to BuzzFeed in terms of visual distribution over the social web — my opinion of course.
With Change, Comes Sacrifices
CBC is one of the many different companies that have made significant layoffs in the broadcasting industry, here in Canada. 244 jobs were eliminated, with an estimated 1500 positions gone by 2020.
Keep in mind, CBC will be adding 80 new positions in digital news — mobile and digital platforms being the key focus.
Still reading this? GOOD! Stay with me! Also if you haven’t been already, read the comments too. I take advantage of tools that add to my overall style of writing. Plus I’m a bit of a perfectionist. Anyways, let’s get back to the topic at hand.
Let it be known, as I am planning to pursue a career in broadcasting, social media becomes more and more of an obsession. That status just gave me another like in my favour. I think the hardest part of it all, is whether I ever bother with third-party management tools. There’s one or two I had in mind.
It all started for me during the year and a half I worked for Nanogyn. My boss, whom I’ve come to respect as a gambler, game-changer and mentor, saw great potential in me. He recognized my love for the various social networks; he saw my desire to learn more about them. So let me just take a moment and say thanks, Nathaniel.
Social media: Many of us don’t take it seriously. It’s used for fun and games. And no, your cat isn’t nearly as adorable as you think it is. Sometimes social media is used as a weapon for darker purposes. Bullies don’t hide behind the back of the school anymore; their hiding place is the anonymity of the internet, and it is from this new lair that they spew their venom. How do I use it? Well, I’ve matured when it comes to how I use the various social networks. I think before I post. Whether it’s tech articles or the newest James Bond movie trailer, I try to inform those who are listening. What makes my post different? If it’s not different, IT DOESN’T MATTER. I will use social media as a tool in post-secondary and when I enter my career. My iPhone 6 is my go-to device when it comes to using various social networks.
to be continued…
“You’re in, buddy!” -Patrick Galenza, RTA Chair @ NAIT