Value of Authenticity Extends Online and Offline

Authenticity has become something that is harder to derive from this digital space as we build more distance and roadblocks between ourselves and the people we are actually trying to reach. The best compliment I get when I get off stage from speaking is, “You are the same person online as you are offline”. To me, that is the epitome of authenticity. It’s the idea that you are able to convey and be the person online that you are offline and you don’t separate the two.
To find yourself, think for yourself. — Socrates
Listen below or on iTunes — Stitcher — Google Play — OttoRadio — SoundCloud iHeartRadio
On this episode I expand my thoughts to cover these questions and more:
- You make engaging with a large audience look easy, what’s your secret sauce?
- How can partnering with influencers impact a brand’s authenticity and engagement when they are often behind a logo?
- Where do you draw the line between being authentic and mentioning brands?
- Are there connections between authenticity, engagement, and influence?

Make sure to checkout the interview I did with influencer marketing tool Traackr that inspired this episode’s topic here: http://www.traackr.com/blog/how-authenticity-drives-influencer-engagement-an-interview-with-brian-fanzo
This episode is sponsored by 9 Spokes You can signup for FREE and check out their small business smart dashboard by simply going to http://9spokes.fomofanz.live
As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as @iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week.
The podcast show notes were first posted on my website: https://www.isocialfanz.com/authenticity-drives-audience-action/
