I read this twice.
Christopher Simmons
281

Thanks for your response Christopher.

So I read you response of a couple of levels, the first is very micro in scope. The work of Studio 5 is amazing and I hope that it continues, but that’s in one area, I want to be a part of an organization that has concrete goals, structures, roadmaps and milestones around this type of work. Where do we want to be next year? In 5 years? In 15 years? And what are all the milestones to getting there. There programs are disparate at best and are very contingent on the local chapter with no real ties back to national and it’s agenda. Perfect example is my home chapter of South Carolina — they’ve done little to no diversity work, and some seem to have interest in it from what I’ve been informed.

From a macro level, sure the lobbying efforts and fighting for ownership rights and such is great, but no it’s nothing that impacts me in a way that makes me want to continue my membership. Honestly, how does that move the needle on diversity in design? How does the criticism, curation and exhibition of culture move the needle? These are all talking points, reasons to attract affluent members, but how does the organization support the designer who works in a one-man shop in some small town who wants to experience the broader range of design?

I believe AIGA’s largest issue is that it’s having an identity crisis — the organization is a scatter-shot attempting to do too much at one time with what seems like no specific direction. All these pieces of things sound great, but who’s leading each and to what end? Again, what’s the roadmap?

I appreciate your interest and care, and I think it’s something worth exploring, but in the context of my departure much of it is meaningless.

-TB

Ps. I’m still waiting for you to text me that picture of me and Paula Scher that you took at last year’s conference. ;-)

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