This year, we increased our blogging activity. This allowed us to test how much we can influence our sales by blogging more than just every couple of months. We had a lot to say, and so we blogged almost every day, got better traffic, and indeed that resulted in more sales.
Nice! As the traffic started going up from in January, sales started going up, too. Okay, maybe we need to blog more regularly then? Daily, even? Well, we also noticed that if we throw lots of traffic at the Store, we get punished, too. The App Store algorithm started downranking us in the charts and thus throttle sales from within the App Store. That was not the first time, either.
If you look at the last prominent traffic spike we had in 2017, there is spike down in the daily ranking. This was a day with over 50’000 unique visitors reading about our ultra super cool Duospace font for iA Writer itself. It got picked up. We thought: “This post will sell.” But it didn’t.
What did we do wrong? Let’s look at the App Store Best Selling ranking all by itself:
Overall the curve is pretty regular, but there are these sudden valleys. We always wondered what these downward spikes mean because they were not mirrored in our sales.
Often, the valleys are a harsh counter-trend to an increase in sales. If you compare our traffic and our App Store Ranking the contrast is more obvious:
- That one big spike up in traffic on the left resulted in a severe ranking punishment. Eventually, that throttled sales, too.
- The second spike down on the right doesn’t correspond to a traffic spike. It came from a tweet (we had updated the popular Duospace font that day).
- Clearly, since January 2018, we send more people to the App Store. Our ranking gets downgraded even though we do sell more apps. So what does that mean? It simply means that you get punished by the anti-spam algorithm.
So how can we avoid being punished for sending traffic to the app store? Find the answer on: https://ia.net/writer/blog/what-happens-to-the-traffic-you-send-to-the-app-store/