3 things to remember when buying a custom tent

It is the beginning of summer here in Canada and it is time to think about your outdoor marketing efforts. If you haven’t already it may be a good idea to add a tent to your list of product purchases. Every Canadian knows that our winters are brutal, but our summers can be just as bad with temperatures topping out at 42 degrees celsius! I don’t know about you but I wouldn’t want to be working an all day event in those types of conditions without at least some sort of protection from the elements.

Ok, you have added the tent to your list. Great! Now what do you do? There are a few simple things that you must remember when purchasing a branded tent that best suits your needs.

1. Budget

We are not going to lie to you, certain branded tents can be expensive. It is important for you to sit down and work out how much you are willing to spend on this investment.

There are typically two styles of printing for a custom branded tent. One more cost effective than the other.

Thermal Imprint Tents — Most Cost Effective

Available in six different colours the imprint tent offers a cost effective option over the full dye sublimation tents. 10x10 tents offer a total of 8 imprint locations utilizing the top (peak) and the sides (valence) for maximum brand exposure. If you step up to the 10x20 option it will offer a total of 12 imprint locations. However these tents do limit your creative capabilities as the imprint locations must remain within a certain size to work with the heat press. This style of tent is available in both steel and aluminum (premium) frames to ensure that you are getting the most out of your budget.

Dye Sublimation Tents — Elegant, Sleek, and Vibrant

Dye sublimation tents can truly make you stand out from a crowd and give your setup that WOW factor. The design limitations are only limited to the template of the product and the designers imagination. Unlike the imprint tents, this option has the ability to utilize your brand colours across all surfaces of the tent essentially maximizing brand exposure and ensuring that your product matches your strategy. This style of tent is available in both steel and aluminum (premium) frames to ensure that you are getting the most out of your budget.

2. Durability

It is essential that you make sure your product can withstand the numerous events and shows that you will be attending in the short summer months. Many companies sell their tent frame as a commercial grade product, when their frames are no better than the cheap family option you can buy at Walmart.

You want longevity out of your investment and this is a big factor to consider when choosing which tent to purchase. It will be disastrous to your event and budget if your tent were to blow over and break during a severe windstorm. If your budget will allow it, add accessories such as weights and/or rope kits which will put your mind as ease.

3. Simplicity

Any good event planner knows to plan for the worst. When looking to buy a custom tent ensure that it is easy to assemble and disassemble by the amount of people that you will have on staff during the event. Look for products that have a simple snap-&-click system which allows you to effortlessly construct the product in under 5 minutes. In order to maximize your portability you may want to look at adding a roller bag to your arsenal.

This bag has two roller blade style wheels on the back and a triple stitched handle to create a durable structure that can easily transport your large tent. Transportation of this product can now be accomplished by one person opposed to the traditional case which needs two people to carry.

To summarize, make sure you do your research when it comes to buying a custom branded tent. Look for ones that fit your budget, can withstand your needs, and create a stress free environment. A tent can truly change your outdoor marketing efforts and maximize your brand exposure.