Xerox, Western Union, Esquire, Alaska Airlines, Pearson, Adobe, NBC News & NYCFC take top prizes at the 2015 Corporate Entrepreneur Awards

More than 200 business leaders and innovators gathered at 7 World Trade Centre in New York City last night to celebrate the best of big business innovation and entrepreneurship.

Startups get all the attention for innovation and cool new product launches, but the Corporate Entrepreneur Awards, hosted by Market Gravity, celebrate innovation within North America’s biggest companies.

They recognize the new products, services and experiences disrupting traditional industries as well as the unsung heroes and teams spearheading these innovation efforts. The awards provide a much-deserved platform for celebrating the hard work required to deliver fundamental business and customer changes, often against all odds.

Now in its sixth year, the Corporate Entrepreneur Awards, recognized winners across six categories:

  • Best New Product — A product innovation that has redefined its industry or category
  • Best New Service — A service innovation that has redefined its industry or category
  • Best New Venture — An innovation that has taken a company into a new market or category
  • Social Impact — An innovation that has had a positive social or environmental impact
  • Best Innovation Program — A program or new way of working that has transformed a company’s approach to innovation
  • People’s Choice Award — Voted for by attendees at the event

The winners in each category demonstrated innovative thinking in their approaches, along with the resilience and agility needed to make new things happen.

95 multinational organizations submitted nominations for the awards. Details of the award winners are below:

Best New Product — Fingerprint Identification — Alaska Airlines

Fingerprint Identification enables customers to prove their identity without the need for paper boarding passes, or identification documents — allowing them to speed through the airport experience at the touch of a finger.

Judges’ Comments:

“This is a game changer in terms of customer experience, there is a clear customer need to make the air travel experience less stressful and taking away having to fumble documents and identification will have a real impact.”

Best New Service — Stage & Pay Money Transfer — Western Union

Stage and Pay Money Transfer is rolling-out to every Walgreens in the US. The service utilizes existing in-store photo kiosks and technology, and does not require additional staff. For customers, it provides expanded access to WU, and a simple, speedy, and safe transaction process.

Judges’ Comments:

“I love the use of existing infrastructure to add a new service offering to Walgreens. Fantastic that it is bringing in new customers. This is very win/win. Sometimes the best innovations are simple.”

Best New Venture — Telehealth Innovation — Xerox

HealthSpot is a telemedicine platform, accessed via kiosk, that addresses existing challenges to telehealth delivery, such as: interoperability, clinical workflow, reimbursement, security & privacy, and physician adoption.

Judges’ Comments:

“This is an idea whose time has come. Healthcare costs are too high, and home healthcare solutions have not gained any traction. This telehealth kiosk seems like a fantastic way to gather critical health statistics at very low cost, and at potentially many retail locations with only a nurse required. I applaud Xerox for rolling out this technology. I love this business!”

Social Impact — Esquire Mentoring Initiative — Esquire Magazine

The Esquire Mentoring Initiative provides mentoring to boys and young men through the influence of celebrities, politicians, business and regular people. In less than a year, c.1M people have been involved with the program.

Judges’ Comments:

“The Esquire initiative has tackled an issue of major importance to society. The use of key influencers is clever and the impact in terms of results is significant.”

Best Innovation Program (Joint Winners) — Adobe Kickbox — Adobe

Kickbox directly empowers the corporate entrepreneur through a suite of tools & training to help Adobe employees conceive, design, and develop new ideas. Kickbox delivers a structure framework, coaching, and $1,000 to make ideas real.

Judges’ Comments:

“Building an innovation culture is tough in a large corporate, but Kickbox has done just that for Adobe. A clever concept and a fantastic way to get the whole company engaged and participating in innovation. The international attention that Open Source Kickbox has achieved is testament to the success of the program.”

Best Innovation Program (Joint Winners) — One Pearson Global Product Lifecycle — Pearson

The Global Product Lifecycle initiative aims to create “One Pearson” through consistent product development processes and lifecycle management. Pearson has moved from pilot to roll-out, training 34 coaches and 1k employees to-date.

Judges’ Comments:

“Pearson spoke clearly and powerfully to the core focus of this award category: transforming how the company approaches innovation; the scale and scope of their effort is impressive.”

The People’s Choice Award (Joint Winners) — NBC News — NewsConnect

On the night, all attendees had the opportunity to vote for their favorite nomination in the People’s Choice category which resulted in a tie.

NBC NewsConnect is a platform to consolidate, organize and distribute information about a news story by capturing information from a myriad of sources (e.g. feeds, social media, journalists, legal departments etc.) Users following the story can then share breaking developments with the general public.

Dan Taylor, North America Managing Director at Market Gravity commented:“The world of news is having to move fast to keep up with the social media crowds. It’s great to see NBC News responding with a new platform to make sure they are always up to date with every news source. Winning the People’s Choice Award shows the respect this project had from innovators across all industries.”

The People’s Choice Award (Joint Winners) — The City Football Group — New York City Football Club

The City Football Group leveraged their global football franchises from England, Australia and Japan to create a new local community club — New York City FC. New Yorkers have embraced the club, making it one of the most supported club in the MLS. Playing in the iconic Yankee Stadium and recruiting some of Europe’s top talent, the club has a become a leading light in the NYC sports scene.

Dan Taylor said a key reason for NYCFC’s success was due to the local love for the new team: “Winning the People’s Choice Award is further testament to the success of this new club, not just as a MLS franchise, but as a community-based club in New York. Last night, the innovators of New York showed their support for NYCFC’s approach.”

For further information, contact:

Iain Montgomery, Market Gravity,

About Market Gravity

Market Gravity is a specialist innovation, growth & proposition design consultancy. We work with the world’s leading companies to design innovative new products, services and experiences together with our clients. Uniquely, we combine commercial consulting, market insight as well as creative design and prototyping skills under one roof.

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