Iain AitchHow can I become successful at thought leadership?When it comes to thought leadership, there is a simple explanation that I give to all my clients as to what it is. Despite being a buzz…May 28May 28
Iain AitchWhen it came to the pandemic lockdowns, there were few better equipped to cope than writers.Sure, we had our once-quiet days interrupted by endless Zoom meetings – like the rest of the working world – but we were also far more in…May 1, 2023May 1, 2023
Iain AitchDon’t you know, the only way to change things, is to shoot men who curate things?Until that moment, the conversation had painted the locals as savages.May 24, 2022May 24, 2022
Iain AitchSpeaking as a weirdo and misfit with odd skills…The big news story of the last 24-hours — seemingly overshadowing the kick-off of World War III and Australia burning to the ground — is…Jan 3, 2020Jan 3, 2020
Iain AitchContent is everywhere, so why the **** is it not in your window?Content should always be tailored to the business. It is your voice in the outside world.Feb 28, 2018Feb 28, 2018
Iain AitchHow Kevin Spacey changed crisis PR foreverKevin Spacey’s PR team must have been initially pleased with themselves as the story broke over his alleged sexual assault of a a then…Oct 31, 2017Oct 31, 2017
Iain AitchTake notes, they may just be everythingI am often asked for the one tip that I would give to writers, journalists, copywriters and, well, just about anyone who writes. My answer…Oct 5, 2017Oct 5, 2017
Iain AitchWriters are horrible people, which is exactly why you need to hire themWriters are seldom good people. You would only need to take a cursory look at their emails, messaging accounts or notebooks to see that.Aug 30, 2017Aug 30, 2017