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Iain H. McLean
Iain H. McLean

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Published in London Literary Review

·Feb 11, 2020

How to Hook Readers

Polish and Specific Steps Will Make Your Work Shine — So you’ve written a few stories. Maybe you started your novel. You may have shared your work, but most likely, it’s still locked away somewhere private. Like most writers, you probably have some level of anxiety about letting people read your work. That’s normal. Often it’s because you feel there’s…

Writing Tips

7 min read

How to Hook Readers
How to Hook Readers

Published in The Writing Cooperative

·Dec 20, 2017

The Universal Rules of a MacGuffin

How to hook your readers immediately and keep them there for the duration. — Every well-crafted story has a MacGuffin, a red-herring, that hooks the reader and creates an unceasing desire in them to dive head-first into the story. To work properly a MacGuffin must follow a strict set of rules. …

Writing

4 min read

The Universal Rules of a MacGuffin
The Universal Rules of a MacGuffin
Iain H. McLean

Iain H. McLean

Copywriter & novelist. Former screenwriter & winner of the BAFTA Rocliffe Screenwriting Award.

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