The Anatomy of a Seed Deal (Part 1)
Tristan Watson
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The information asymmetry cuts both ways here. For angels the range of valuations for essentially pre-revenue startups is huge and that is before you take account of the analomies in crowdfunding.

Ultimately there is no substitute for research. If you like the idea and spend enough time getting to know the founders you’ll usually find common ground. Price tension is a natural part of markets but better information certainly reduces it.

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