Isabel AllainMusic, Video & Message — Uber uses emotion in its COVID-19 PSAHow often do we see brands encouraging consumers NOT to use their services/products? Not very often, right? It seems as though that goes…Apr 28, 2020Apr 28, 2020
Isabel AllainAdding Ethics to Ice cream — How Ben and Jerry’s is Making a Difference With Content MarketingWhat does activism have to do with ice cream? You might think not much. While ice cream itself is not explicitly connected to social and…Apr 1, 2020Apr 1, 2020