I watched videos of animals running. Especially cats running, jumping, playing. And tigers, lions. These felines are supple to a degree, when they move, it seems their muscles are free from all tension. Cats stretch their backs, their jaws, their legs, all the time. And these felines yawn widely.
The great storytellers have an unfair competitive advantage. They are going to recruit better, they will be darlings in the press, they are going to raise money more easily and at higher prices, they are going to close amazing business developer partnerships, and they are going to have a strong and cohesive corporate culture. Perhaps more to the point, they are more likely to deliver a positive investment return.