Case Study — Redesigning Fibre.com Landing Page
What can be done to reduce the frictions that people face while searching for an apartment online?
As a Lagosian, I am familiar with the struggles of finding an apartment. Renting an apartment is a big topic of discussion, a struggle that brings us all together. What would it look like if this search struggle wasn’t the case?
That question is why I decided to redesign Fibre.com landing page, an online marketplace to rent an apartment in Lagos. This design brief has 3 sub-headings:
- The company research
- Identifying redesign problems/opportunities
Let’s get started!
Before diving into the redesign of Fibre.com landing page, I researched the company and the apartment rental industry in order to be more informed, to learn the language of the space and also to understand the company’s goals.
The Main goal of Fibre.com
“ bring your home closer to you.”
Fibre.com is building the most convenient way for the modern day Nigerian/ Lagosian to get an apartment. Whether you are starting your career, starting a family, or buying your first home. Fibre.com has been around for more than 2 years, 2016 to be precise, they set out to eliminate the barriers that make it difficult for young professionals and families to find homes and live in major cities in Nigeria. Since then, they’ve been building the most convenient way for the modern-day African consumer to get accommodation.
They hope to be the easiest way to find and pay for a home, offering flexible payments plans, lease terms, and housing options that are designed around your needs.
Identifying redesign problems/opportunities
Improving Information Architecture
Improving the search option within the apartment discovery flow + the general UI improvements
Areas of possible improvement include:
- The Illustrations — At first glance, the illustration on the hero may not be explicitly clear that the site is for an apartment rental, also other illustrations used on this page take up unnecessary space with really little or no user action happening around them
- The Search — The search menu on the hero doesn’t clearly ask users enough questions, it needs to really streamline the discovery options of the user, so more questions like; location, apartment type, and probably budget should be included.
- The Shared option — It says “Rent a private room in a shared home with furnished common areas like living room and kitchen.”. Looking at its current location and font size, users might hardly pay attention to this. But it is a really great selling point and it needs more emphasis.
I decided to use a hero image instead of illustrations because it adds a deeper, more helpful layer of User experience to the landing page.
I also added the other necessary search options in a way that at the click of the search button users can find at first glance a property that fits their need. The shared option was given more emphasis by creating a different section for it.
In addition, I made the shared option more prominent changing the background colour of the section to something brighter and also adding the two available options as cards.
Though we can say that people find the site valuable, but to improve on that and actually solve the accommodation hustle, I am sure this new design is a better improvement of the current site.
Thanks for reading.
Link to the design on Behance
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