Karthik ChandramouliHow Twitter’s new feature could open up a new target segment for the brand.Twitter recently launched a new feature which allows users to post self-disappearing tweets called Fleets.Jun 16, 2020Jun 16, 2020
Karthik ChandramouliinMarketing And Growth HackingApple, Samsung and co. face a new headache courtesy One PlusCan One Plus really do it?May 2, 2019May 2, 2019
Karthik ChandramouliinMarketing And Growth HackingThe story of OnePlus — The art of Marketing done right?OnePlus has done it yet again! It’s made some serious noise in the run up to the launch of its new flagship device – The OnePlus 6. The…May 14, 2018May 14, 2018
Karthik ChandramouliinMarketing And Growth Hacking10 Step guide to crack the LinkedIn Sponsored content puzzleUnless you have been living in a parallel universe, you’ll know that LinkedIn offers four types of advertising options — Sponsored content…Mar 3, 20182Mar 3, 20182
Karthik ChandramouliNokia & Feature phones – A match made in heaven?At the recently concluded Mobile World Congress ( MWC ), Nokia pulled out yet another rabbit out of its vintage hat. The Finnish giant…Mar 2, 2018Mar 2, 2018
Karthik ChandramouliWill Maruti-Suzuki continue to ‘charge ahead’ of the chasing pack, come 2030?The 2018 Auto Expo has kicked off in grand style! If you are a true petrolhead – there are enough new launches and futuristic concepts to…Sep 22, 2017Sep 22, 2017
Karthik ChandramouliinMarketing And Growth HackingDid they tell you that Offline stores will die a slow death?Have you ever been involved in a discussion / debate with your friend or colleague on the topic: Online vs Offline channels? Great!Aug 18, 20172Aug 18, 20172
Karthik ChandramouliinMarketing And Growth HackingThe tale of how Suzuki achieved long overdue success as a premium player in IndiaMaruti Suzuki is India’s leading automobile manufacturer and for good reason — 5 out of 10 cars sold in one of the World’s fastest growing…Jul 27, 2017Jul 27, 2017
Karthik ChandramouliinMarketing And Growth HackingDoes Nokia need a sub-brand to succeed as a premium player?Unless you have been living in a parallel universe, you know for a fact that Nokia is back in a new avatar. To build initial momentum, the…Jul 18, 2017Jul 18, 2017
Karthik ChandramouliinMarketing And Growth HackingMessenger users, are you ready to channel your inner HULK?Let’s go back in time a little, shall we. The launch of Facebook coincided with the demise of the then cool, Orkut. Needless to say, from…Jul 13, 2017Jul 13, 2017
