Product Owner at Raiffeisen Bank Russia and former UX Designer at Alfa-bank answered the questions
Hey hey! 👋🏼
Today, our guest is the Product Owner and former UX Designer Stas Semin. He will answer the questions of users of the design community Meerkad.
I hope you enjoy and this AMA interview will be the first, but not the last.
Thank you, Stas, for taking some time off from your busy schedule to answer a few questions about your design product work process.
I give the floor to️ ✍ Stas.
✍️ Hi everyone! Thanks, Arsen for the invitation and introduction. I’m Stas Semin, Product Owner at Raiffeisen Bank in Russia and former UX Designer at Alfa-bank. I’m here to answer any questions you have about design, digital bank apps, mindset, frameworks, design process, and other stuff. Ask me anything!
What is the difference between working in a Bank and other places?
question by 👨🏼Andrew Grant, Product Designer
✍️ The main difference is security. Our clients' data & money are the most important thing we take care of. Banks always have strong compliance, security & DevOps requirements. That’s why it takes 2x time to create and put the product to market when working in a bank.
What are the main skills of a designer for you?
question by 👨🏻 Elvin Thomas, UX Designer
✍️ For me the most important skills for product designer are:
- Communication skill;
- Customer development;
- Asking 5x “Why?” question skill;
- Instruments (Figma, sketch, HTML/CSS, js, Customer Journey Map, SQL, after effects, prototyping tools);
- Testing skills.
What is the main language or platform used for web-design?
question by 👨💻Victor Bishop, Web Designer
✍️ In my team, we create a design in Figma and use React JS for developing web apps. Some time before we used Sketch (design) + Marvel (prototyping) + png (lol) for sending design to developers (yes, no Zeplin:) ). One more thing is that Figma is free for little teams like ours, so we have no need to buy Sketch. React JS is standard for frontend-developing in our bank + we have a cozy design-system that offers incredible speed for creating web-applications!
Where do you look for industry knowledge?
question by 🙍Stefania Backer, Graphic Designer
✍️ Telegram channels, youtube, books. They are most in Russian, so they won’t be useful for you :)
What metrics do you use to track your design’s success?
question by 🙍♂️Norman Young, Product Designer
✍️ Happy clients 🤗 When I used to be a designer we had product metrics the same for all team (number of deposits that was opened weekly /revenue/time for processing 1 operation / NPS)
You are hired by a client to design a new website. What’s your first step?
question by 👨🏼🎓Ashly Finch, UX Designer
✍️ 1. 5x “Why?” questions with a client to know what they really want to reach.
2. Creating CJM with customers. One of my clients after 5x “Why?” questions understood that he has no need to create a new app. We made some changes on website & e-mail messaging and he achieved his goals. Try to be partners with your clients.
What’s the project you’re most proud of?
question by 👴🏼 Sabir Rathod, UX&UI Designer
✍️ I’m proud of the electronic candidate form for security check instead of paper one. That was my first product like PO.
12000-15000 candidates every year had to fill in paper-form with ~40 questions on it. There were 5 real problems:
- Candidates made mistakes. Lot’s mistakes.
- HR & after it security employees had to put the info from that form to 2 different systems.
- Employees waisted time to call a candidate for help with understanding handwriting.
- A candidate had to: find printer, print form, fill in with blue pen and then bring it to company :(
- And the worst thing was that time for security check for one candidate was: 3–5 days (too long).
When we created the electronic form for security check we solved all 5 problems and received super-positive emotional feed-back from candidates like: “You are true IT company, I dream of working for you!”.
Time for security-check decreased twice to 1–2 days!
Describe your creative process. What are the major steps?
question by 👸Mina Porembski, UX&UI Designer
✍️ Feeling context (be like a client, think like a client, make decisions like a client). Speaking with clients. Finding a problem.
- Creative ideas on paper. Then I use 3 room technic (https://hatrabbits.com/en/disney-method/). Prototyping.
- Testing (guerrilla research, A/B testing, UX testing, selling interview, …).
- Then goto a new cycle until your clients & solve their problems.
What books should I read for leveling up my product and design skills?
question by 🙋♂️Dmitriy Miroshnikov, Curator of Meerkad
✍️ I’ll recommend books for product owner skills:
- Lean Startup (Eric Ries)
- Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Alexander Osterwalder)
- The Goal: A Process of Ongoing Improvement (Eliyahu M. Goldratt)
- The mom test (Rob Fitzpatrick)
- Crossing the Chasm (Geoffrey Moore)
- Scaling Lean (Ash Maurya)
Thanks a lot for your questions! If you have further questions feel free to connect. I’m on Facebook www.facebook.com/semin.stanislav