by Cesar Romero

The Foundation Of Human-Centered Design

How can you make sure that your product or service is going to be successful?

What tools and resources do you need to help you become more effective and efficient in solving real problems?

What if your approach is limiting your ability to innovate and grow?

The key is in adopting a human-centered design approach.

What does this mean?

It means putting people’s needs first in everything you do.

Human-centered design is all about deeply understanding the people you are trying to serve and creating innovative solutions based on their actual needs.

Who came up with this human-centered design stuff?

Ranked as one of the most innovative companies in the world by business leaders in a global survey by Boston Consulting Group, IDEO takes a human-centered, design-based approach to help organizations in the public and private sectors innovate, grow, and make impact.

In December 7, 2014, IDEO.org (the non-profit branch of IDEO), successfully raised $85,232 through a Kickstarter campaign to bring The Field Guide to Human-Centered Design that will get you solving any problem like a designer.

While reading the guide, you will learn about:

-The concept of human-centered design.

-Human-centered design mindsets, methods, and resources.

-Case studies from real companies with real problems and how taking a human-centered design approach helped them solve these problems.

What I really like about this guide is that it makes it easy to understand the concept behind human-centered design, how to apply it to your own life based on the case studies, and it is also beautifully designed.

To make sure you get the most out of this guide make sure you share it with your teammates and put into practice at least one of the methods mentioned in the guide. I promise you will be surprised by the results.

How do I know?

I have been involved in Rapid Prototyping sessions during StartingBloc and Hive institutes and I’m always impressed about how quickly you can validate and test your ideas.

Rapid Prototyping works and is one of the methods mentioned in the guide.

If you want to learn more about human-centered design and how you can apply this approach to your daily life, then you should grab a copy (FREE) of The Field Guide to Human-Centered Design.

And if you want to take it one step further, Acumen and IDEO.org are giving a FREE course on human-centered design from August 20, 2015 — October 23, 2015.

I’m already signed up :)

Check out more details about the course right here: Human-centered design course


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