Sep 8, 2018 · 1 min read
Exactly.
The process has changed dramatically in the last few years and now, instead of push, push, push — hoping you could beat people over the head long and hard enough to break them down and reach their wallets. That no longer works.
Now, we need our content to be a resource, a tool that’s useful and sharp. We need to make sure people can use it and come back to see what else we have to offer.
And, we have to get our clients to understand this shift. That’s the tough part. You can’t just throw up 300 words with some SEO mixed in and rely on Google to deliver people to your front door any longer, we need to draw them in.
We need to produce. And I still love to do it.
