C Todd LombardoBlockedUnblockFollowFollowingData nerd. Design geek. Product fanatic. Chief Design Strategist at Fresh Tilled Soil. Lover of chocolate chip cookies. And bicycles.Oct 19, 2016Kind of like this article. How about substance rather than rhetoric?Hal Danziger1Sure. What do you ‘kind of’ like? What do you consider substance? Could you offer an example?