David ChanRe: Get out of data jail: break free from Adobe and Salesforce’s data platformsJun 28Jun 28
David ChanUpdated 2024: The Dual Zone Manifesto: An approach to CDP that goes beyond “Hybrid”INTRODUCTIONMay 22May 22
David ChanThe “Three-Body Problem” in MarketingThe “Three-Body Problem” is a concept introduced to me by the popular Netflix series produced by the same creators of HBO’s “Game of…Apr 232Apr 232
David ChanWhy do most CDP projects fail?Do most CDP projects fail? Based on some of the community chatter these days it sure feels like it. Rick Dronkers on The Measure Pod said…Feb 9Feb 9
David Chan4 Disruptive innovations that will affect your approach to CDPOverview of 4 disruptive innovations to CDP approachesOct 31, 2023Oct 31, 2023
David ChanDid you know the majority of “real-time” CDPs aren’t actually “real-time”?Recently there’s been a lot of swirl around the legitimacy of certain claims about the real-time nature of a leading CDP solution. Yes, if…Aug 17, 20231Aug 17, 20231
David ChanExplaining the confusion around Customer Identity: Severance EditionJun 14, 2023Jun 14, 2023
David ChanWhen does a Composable approach to CDP make sense for a company?Truth be told, I’m a little burnt out from never-ending onslaught of Composable CDP vs Packaged CDP debates that seemly occur every day…May 2, 2023May 2, 2023
David ChanDear CDP, get over yourself. You’re important, but not “that” important.I recently heard someone use the phase that they were going to take a “solar system” approach to implementing a Customer Data Platform…Apr 11, 20231Apr 11, 20231