David ChanThe “Three-Body Problem” in MarketingThe “Three-Body Problem” is a concept introduced to me by the popular Netflix series produced by the same creators of HBO’s “Game of…6 min read·Apr 23, 2024--2--2
David ChanWhy do most CDP projects fail?Do most CDP projects fail? Based on some of the community chatter these days it sure feels like it. Rick Dronkers on The Measure Pod said…7 min read·Feb 9, 2024----
David Chan4 Disruptive innovations that will affect your approach to CDPOverview of 4 disruptive innovations to CDP approaches9 min read·Oct 31, 2023----
David ChanDid you know the majority of “real-time” CDPs aren’t actually “real-time”?Recently there’s been a lot of swirl around the legitimacy of certain claims about the real-time nature of a leading CDP solution. Yes, if…9 min read·Aug 17, 2023--1--1
David ChanExplaining the confusion around Customer Identity: Severance Edition7 min read·Jun 14, 2023----
David ChanWhen does a Composable approach to CDP make sense for a company?Truth be told, I’m a little burnt out from never-ending onslaught of Composable CDP vs Packaged CDP debates that seemly occur every day…5 min read·May 2, 2023----
David ChanDear CDP, get over yourself. You’re important, but not “that” important.I recently heard someone use the phase that they were going to take a “solar system” approach to implementing a Customer Data Platform…4 min read·Apr 11, 2023--1--1
David ChanThe role of Consultants and Advisors fueling the Customer Data DivideAs I have ongoing conversations with companies about the growing Customer Data Divide, I’ve realized when I talk about taking a Dual Zone…5 min read·Mar 28, 2023----
David ChanThe Dual Zone Manifesto: An approach to CDP that goes beyond “Hybrid”BACKGROUND5 min read·Feb 23, 2023----
David Chan“Think Multi”: The Multiverse of Customer ProfilesWhat if I told you that the “Single View of the Customer” you’ve been desperately seeking isn’t a true end game?5 min read·Feb 2, 2023----
