And how design cognizance can benefit you (and your business).

Design is one of the most powerful means of communication in today’s world. It subconsciously — or for some of us, consciously — affects many of the decisions we make throughout our lives.

So, what is design, and why should you — or anyone for that matter — give a damn about it? The word design embodies a multitude of definitions, both exuberantly broad and exquisitely narrow. Much like “love”, “spirituality” or “community”, design itself is very much open to interpretation. The Design Council phrases design rather eloquently, saying that:

“design [can] be viewed as an activity that translates an idea into a blueprint for something…


Dylan Shaffer

Designer, curious mind, INTP. Find me at and

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