But most importantly, the huge opportunity here is time. Email designers and developers can now focus on the things that are important — creating a great message and experience for users, and creating a great email process to do that. In an industry where we often spend 8 hours a day trying to achieve the basics, that’s a huge step forward.
…email template however you wish without worrying about what the platform might do to it. Meanwhile, we wanted it to be easy for non-HTML savvy people to make changes to content, without accidentally changing the code. And lastly, we wanted to make it work alongside whichever email platform your clients use.