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Photo I took of the newspaper delivered to my house this morning

As a digital marketer, I rail on the demise of newspapers often. The trend of that this legacy medium is on its way to extinction is clear.

But newspapers do serve a purpose.

They (obviously) disseminate the news. They also defend against overambitious governments. And all governments, especially ours, are overambitious.

We actually need newspapers for democracy to work the way our Founders intended.

But people aren’t buying. Advertisers aren’t buying.

Newspapers have lost 81% of their ad revenue in the past 20 years, and subscribers are dropping like rocks.

How can they survive to continue to fulfill their mission?

Government funding? …


Someone recently asked me how I “totally switched careers” from custom software development to digital marketing.

Here’s how I did it…

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Kevin Daisey (left) and I celebrating Array Digital’s 3rd birthday.

Starting in early 2018, I and my company completely switched our services from custom software development to digital marketing. But the change wasn’t quite as radical in reality as it may sound.

I own the company and much of my day to day activities are not in the operations itself, but in the managing of the company.

At the time we were clearly a custom software development company. …


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Photo by camilo jimenez on Unsplash

The working title is Journey to $1 Million — an obvious play off of the name of my daily podcast, Journey to $100 Million.

The concept of the book is to chronicle my entrepreneurial lessons learned from growing my agency up to, and now beyond, $1 million per year in revenue.

We’ve all heard the term that the first million is the hardest. In fact, 96% of businesses never reach that mark. They either linger in limbo forever, are they outright fail first.

Joining the 4% club (reaching $1M in revenue) means you’ve done something 24 out of 25 and your peers could not do. There are massive lessons you learned from starting, running, and scaling your business to that level. …

About

Erik J. Olson

Digital marketer. Founder & CEO of Array Digital. Host of Journey to $100 Million Flash Briefing and podcast. Organizer of the Marketer Anonymous meetups.

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