Guilherme CoelhoLetting “data” make decisions is plain lazyCreating a product is hard work. Is the hard work of empathizing with people, of going through the catalog of emotions they feel or could…Apr 28, 2019Apr 28, 2019
Guilherme CoelhoinProduct CoalitionWe urgently need more Luxury products.Of course, I’m not saying we need more overpriced leather bags made at the expense of animal lives. We need absolutely none of those.Nov 29, 2017Nov 29, 2017
Guilherme CoelhoinProduct CoalitionNon-disposable teamAn alternative to setting your team up for self-destruction.Mar 26, 2017Mar 26, 2017
Guilherme CoelhoinProduct CoalitionHow to use Dark Magic to generate Product Ideas… that aren’t the same old boring ideas.Jan 19, 2017Jan 19, 2017
Guilherme CoelhoSerenityWe tell our kids they should aim for great things. Be the best student, make it to team captain, get the main role in the theatre play. We…Dec 19, 2016Dec 19, 2016
Guilherme CoelhoinProduct CoalitionWhy (good) software mattersLost in day-by-day activities I recently felt I didn’t know why I was working. Don’t get me wrong, my job is about building digital…Apr 28, 2016Apr 28, 2016
Guilherme CoelhoinProduct CoalitionGreat Teams, Great ProductsSome of the things we use are great, other things not so much — we’ve all experienced both and can easily tell the difference. What’s not…Apr 6, 20162Apr 6, 20162
Guilherme CoelhoNot-for-profit, Yes-for-purposeOrganizations have been part of human life for a long time. To a certain degree, they are a reflection of our intrinsically social nature…Mar 17, 2016Mar 17, 2016
Guilherme CoelhoinProduct CoalitionIt’s OK. Don’t be afraid. You can stop micro-managing.Let’s face it: “Hey, can you give me a status update?” is just another set of words for saying “I don’t trust you enough to do your work…Feb 24, 20161Feb 24, 20161
Guilherme CoelhoinProduct CoalitionStart here: Statistics for A/B testingWe’re Agile, we think lean, we’re data-driven. If you live in the new economy and work in some sort of digital product you hear some of…Feb 4, 20168Feb 4, 20168