Guilherme CoelhoLetting “data” make decisions is plain lazyCreating a product is hard work. Is the hard work of empathizing with people, of going through the catalog of emotions they feel or could…1 min read·Apr 28, 2019----
Guilherme CoelhoinProduct CoalitionWe urgently need more Luxury products.Of course, I’m not saying we need more overpriced leather bags made at the expense of animal lives. We need absolutely none of those.4 min read·Nov 29, 2017----
Guilherme CoelhoinProduct CoalitionNon-disposable teamAn alternative to setting your team up for self-destruction.3 min read·Mar 26, 2017----
Guilherme CoelhoinProduct CoalitionHow to use Dark Magic to generate Product Ideas… that aren’t the same old boring ideas.4 min read·Jan 19, 2017----
Guilherme CoelhoSerenityWe tell our kids they should aim for great things. Be the best student, make it to team captain, get the main role in the theatre play. We…3 min read·Dec 19, 2016----
Guilherme CoelhoinProduct CoalitionWhy (good) software mattersLost in day-by-day activities I recently felt I didn’t know why I was working. Don’t get me wrong, my job is about building digital…3 min read·Apr 28, 2016----
Guilherme CoelhoinProduct CoalitionGreat Teams, Great ProductsSome of the things we use are great, other things not so much — we’ve all experienced both and can easily tell the difference. What’s not…4 min read·Apr 6, 2016--2--2
Guilherme CoelhoNot-for-profit, Yes-for-purposeOrganizations have been part of human life for a long time. To a certain degree, they are a reflection of our intrinsically social nature…2 min read·Mar 17, 2016----
Guilherme CoelhoinProduct CoalitionIt’s OK. Don’t be afraid. You can stop micro-managing.Let’s face it: “Hey, can you give me a status update?” is just another set of words for saying “I don’t trust you enough to do your work…4 min read·Feb 24, 2016--1--1
Guilherme CoelhoinProduct CoalitionStart here: Statistics for A/B testingWe’re Agile, we think lean, we’re data-driven. If you live in the new economy and work in some sort of digital product you hear some of…10 min read·Feb 4, 2016--8--8