THE DIP

Great topic ! Seth Godin talks about that in his short but awesome book “The Dip”. The only moment you should stop, is as soon as you realize that you don’t have enough power, ressources orconnections to get to the finish line. By the way you should never start something you’re not 10000% sure you can take the pain long enough and until the finish line or that you can make the sacrifices that you goal demands. Most of the time, people ACT first then THINK after, instead of THINKING first and ACTING after.