The world is moving online, digital is here to stay and we think everyone should begin redefining their brand guidelines, starting with digital. Brand guidelines and style guides are a treat for any designer. Browsing the various logos, carefully considered colour palettes, arrays of creative applications, and all manner of…

These days everybody knows about the ampersand. It’s one of typography’s most unique and interesting characters. Its rise to hipster fame has catapulted the ampersand from the sketchbooks of type designers onto just about every printable surface you can imagine, the variations of which seem endless. …

What do these words actually mean? Aren’t they just the same thing? Let’s clear it once and for all. For anyone new to design or typography, choosing the right term might seem a little overwhelming. Understanding the difference between words, and when to use the right term can be a…

Understanding that fonts have feelings might just help you convince, convey, and communicate a little bit better — We all use fonts, almost every day. Font is just one of the many powerful tools designers use to visually communicate a message. Some say that type is only as powerful as the words it displays, but I would argue that type is much more than a mere vessel for…