Lightweight data visualization for low-budget publications

The audit

  • Sales
  • Advertiser Analytics (DFP)
  • Web Traffic Analytics
  • Social Traffic and Metrics
  • Ticketing & Events
  • Subscribers (paying members)
  • Email newsletters
  • Podcasts
  • Videos (YouTube and Facebook)
Photo by Gerd Altmann.

Procure, standardize, and sanitize

New query in DFP
In DFP you can set up queries to be ran automatically on a schedule and send you the results.

Meet Data Studio

Hellooooo Data Studio.

Data sources

Upload your data source.
Editing the data fields.


The Data Studio toolbar.
Instant data visualization.
Same graph — new look.

Filters and controls

The Date Range and Filter controls are on the far-right of the toolbar.
The Filter Control is on the far-right side of the toolbar.
Our rudimentary dashboard now has a graph, date picker, and filters.
The Expandable checkbox is great for Filter Controls with lots of rows.

Tip of the iceberg

Three data sources and a full-fledged reporting dashboard for the Sales team.




I build web things.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

What are data standardization and data normalization?

5 tips to succeed as a junior data scientist in a startup/SME

What Makes a Question Helpful?

Ranking Factors In Search

Training weakly-labelled, multilabel data with Google BERT: Classifying documents from Westeros…

WHO Data Analysis

Announcing the Winners of the Data Labeling Contest

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jordan Little

Jordan Little

I build web things.

More from Medium

2022 Data & Analytics Trends, Predictions, and Wishful Thinking

It all started with a term, and the term was BI…

How to Leverage Business Intelligence in Supply Chain Management: Find Real Meaning in Your Sea of…

Automate R code in the Cloud