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I’m an Apple customer and I don’t believe in the ‘Start with Why’ theory

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Photo by Frankie Valentine on Unsplash

So I was watching Simon Sinek’s famous ‘Start with Why’ video in which he explains why people are loyal to Apple products.

In the video he says:

“Everything we do,” they say, “We believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use, and user-friendly. We just happen to make great computers. Want to buy one?”

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Screenshot (YouTube)

Well, that might be the reason why some customers are diehard fans of the Apple brand.

But this whole ‘status quo’ theory is not why I buy Apple products and there are a lot of Apple customers, that I personally know, who have their own reasons behind buying iPhones and Macbooks. …


Just learn what you need to and apply it

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Photo by Nathan Dumlao on Unsplash

Welcome to the About Us section of Marketing Magazine. I’d like to take a moment to discuss what motivated me to start this publication and what readers can expect from it.

I studied marketing at a school in New Zealand. I remember when my first lecturer, Graham, started teaching us Marketing 101. I completely fell in love with marketing right from the beginning, just like I had imagined.

Now, of course, entrepreneurs are not always a big fan of schools and universities. Hierarchies block creativity and innovation — a big no-no for marketers, who have to be creative every day.

And that’s part of the reason behind starting this publication. …


Take this chance to tell your story

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Photo by Priscilla Du Preez on Unsplash

So you’re a marketing expert who wants to spread your word to the world?

Well, then this is the perfect publication for you.

We’re now accepting stories from students, writers, professional marketers, entrepreneurs, and business owners, who have something valuable to share with readers.

Whether it’s top-notch marketing case studies, the latest social media strategy, or anything related to marketing, we’d like to hear from you.

Please read our submission guidelines below.

How to Write a Kickass Story

  • Follow Medium’s rules and curation guidelines, please.
  • No self-promotion or selling courses or asking people to follow you (and all that kind of stuff).
  • You can use Grammarly (it’s free) to check for grammatical and spelling mistakes. …

About

Leo Saini

New Zealand-based copywriter | www.LeoSaini.com | Free writing course up on YouTube now — https://tinyurl.com/y5ejhgre

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