I’m an Apple customer and I don’t believe in the ‘Start with Why’ theory

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Photo by Frankie Valentine on Unsplash

So I was watching Simon Sinek’s famous ‘Start with Why’ video in which he explains why people are loyal to Apple products.

In the video he says:

“Everything we do,” they say, “We believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use, and user-friendly. We just happen to make great computers. Want to buy one?”

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Screenshot (YouTube)

Well, that might be the reason why some customers are diehard fans of the Apple brand.

But this whole ‘status quo’ theory is not why I buy Apple products and there are a lot of Apple customers, that I personally know, who have their own reasons behind buying iPhones and Macbooks. …


Just learn what you need to and apply it

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Photo by Nathan Dumlao on Unsplash

Welcome to the About Us section of Marketing Magazine. I’d like to take a moment to discuss what motivated me to start this publication and what readers can expect from it.

I studied marketing at a school in New Zealand. I remember when my first lecturer, Graham, started teaching us Marketing 101. I completely fell in love with marketing right from the beginning, just like I had imagined.

Now, of course, entrepreneurs are not always a big fan of schools and universities. Hierarchies block creativity and innovation — a big no-no for marketers, who have to be creative every day.

And that’s part of the reason behind starting this publication. Here, we have no exams, or assignments, or grades. …


Take this chance to tell your story

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Photo by Priscilla Du Preez on Unsplash

So you’re a marketing expert who wants to spread your word to the world?

Well, then this is the perfect publication for you.

We’re now accepting stories from students, writers, professional marketers, entrepreneurs, and business owners, who have something valuable to share with readers.

Whether it’s top-notch marketing case studies, the latest social media strategy, or anything related to marketing, we’d like to hear from you.

Please read our submission guidelines below.

How to Write a Kickass Story

  • Follow Medium’s rules and curation guidelines, please.
  • No self-promotion or selling courses or asking people to follow you (and all that kind of stuff).
  • You can use Grammarly (it’s free) to check for grammatical and spelling mistakes. …

Sending invoices is way better than receiving monthly payslips

Leo Saini
Leo Saini
That’s me

It’s been a long time since I left my toxic 9–5 job to pursue my freelance writing career. Well, it wasn’t exactly a 9–5 job. Sometimes, I used to work till 8 PM and even on the weekends — for no extra pay — and of course, there was no recognition or reward for the hard work.

I started writing on Medium before I even left that job. Maybe someone in the company found that out somehow and told other people about this. …


The exact mathematical way

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Photo by camilo jimenez on Unsplash

Let’s face it, as content creators, we all dream of going viral, don’t we? If you’re a writer, you want millions of people to read your blogs and eventually become a best-selling author — just like Mark ‘The Subtle Art of Not Giving a F**K’ Manson.

And if you’re a business owner who has just started a Shopify store, you want those constant ‘new sale’ notifications on your phone. Heck, even if you’re nothing but a millennial with a social media account, you want your latest post to get dozens of likes.

The bottom line is: Almost everyone wants to go viral, so why not learn the process? Luckily, I came across the book The Lean Startup by Eric Ries which mentions the process of going viral in detail. …


The incredible journey of a coach and his former student

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Photo by REVOLT on Unsplash

Nike has been around since 1964 — this was way before the moon landing. Making billions of dollars selling shoes and sports apparel is not as easy as it sounds. Yes, it’s pretty exciting, but not at all easy.

As of 2020, Nike’s brand worth is valued at $34.8 billion. Nike’s rivals, such as Adidas and Puma are nowhere near this number. Nike’s easy-to-remember Swoosh logo and ‘Just Do It’ slogan simply stands out from the rest.

When a brand has been in business for so long and is still generating billions, it’s worth conducting a case study for. …


Is it worth the money or a waste of time?

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Image by Monkey Business Images

So you want to grow your business. You feel like you can close more sales and scale your business.

But you’re confused about how you can achieve it and need some marketing advice. Now you have three options: You’ll either take a marketing course and do it yourself (and train your employees), or you’ll find a marketing agency or an independent consultant.

It’s likely that you’ll ask for help from your old friend Google and search for the best marketing agencies in your city. But do you really need an agency to help you out with marketing? …


What no-scam financial education looks like

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Photo by National Cancer Institute on Unsplash

When we were growing up, they taught us about the Pythagoras theorem and how plants produce glucose during photosynthesis. Now unless you’re a school teacher, you probably won’t make a single cent with this type of knowledge.

Schools have taught us so many things that we didn’t necessarily need to know in detail. What’s worse? Our value as school students was determined by our knowledge of these not-so-useful things.

Not saying that children shouldn’t learn about basic mathematics and science. Of course, they should. However, our system should have taught us how to become financially independent. But it didn’t. …


Just so you know, he’s an ex-Facebook employee

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Screenshot

His wife left him.

Then he got fired from Facebook — for having a YouTube channel.

Don’t know his legal name, but he calls himself Tech Lead and his YouTube channel has 760K subscribers. His videos are full of gossips about the tech industry and his personal life.

And his channel is doing pretty well. After all, most people love drama, controversial discussions, and sensational news.

But that’s not always enough to make a good income. There are so many Instagrammers with millions of followers and entertaining content, but not all of them can monetize their social media accounts. For instance, an Instagrammer with 2.6 …


A defiant response followed by war

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Placido Costanzi (Italian, 1702–1759) / Public domain

A lot we know about Alexander the Great comes from the great Greek philosophers Plutarch and Arrian, and both of them were born centuries after Alexander died. However, historians consider their work very reliable.

Keeping that in mind, let’s go back to 333 BC, when the Battle of Issus was fought between the Macedonian King Alexander the Great and the Persian emperor Darius III.

Both sides faced a massive number of casualties during the battle. But despite being outnumbered and facing tremendous resistance, Alexander, armed with a sword, spear, and adrenaline, pushed through the gaps and got really close to Darius. Alexander’s fearlessness and confidence gave goosebumps to Darius and he fled the battle. The Macedonian army chased their fleeing enemy until the sun went down. …

About

Leo Saini

I blog on my personal website now @ www.LeoSaini.com

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