Power Of Prospecting on Instagram: 5 ways to get more engagement with users.

Instagram has become a major tool for businesses, brands, and entrepreneurs alike to find new business and look to connect more efficiently with their target market. When you break down Instagram by the numbers its impressive the type of analytics they offer its users on the platform. For instance…

1. 400 Million Active Users
2. Over 60% Log In Daily
3. 90% of users are younger than 35
4. Engagement on Instagram is 10x higher than Facebook, 54x higher than Pinterest, and 84x higher than Twitter
5. 3.5 billion likes every day on Instagram

These stats are just a few of the impressive ones Instagram has provided to the users and trust me brands, super users, and individuals alike are taking notice and starting to look to Instagram to improve their business opportunities. What I have noticed more from those who feel confused by how to use Instagram to better improve their business reach is that they aren’t properly utilizing it for prospecting. These 5 ways will help you become a more efficient prospector on the platform and get better engagement from those using it.

1. Create Brand Specific Content

• This is a prospecting tool that allows you to specifically apply Brand
  Storytelling on the Instagram Platform. Your brand storytelling is most effective with brand results through photos and the same goes with product results. (a) This is an effective strategy to
  showcase what you, your brand, and/or your service has to offer.

2. Tell A Reactive Story

• The point of this concept on Instagram is to leverage the human truth or an
  event that will generate immediate engagement from your audience and
  target market. A great strategy is to reference popular based or meme based concepts to
  create an identifying message with your audience but also to do in a way that
  creates a reaction or engagement with them to that particular post.

3. Create “Sneak Peek” Content

• This prospecting tool on Instagram offers a unique behind-the-scenes look at
  how your brand, company, or operation works from an “insider” perspective.
  (a) Bottom line to this way of prospecting is to not be a Secret Agent and
  understand that users of Instagram are looking for openness and authenticity
  in the content they support, engage, and continue to come back to over and
  over again.

4. Provide Motivational and Inspirational Quote Content

• This is an emotional prospecting tool. The concept is designed to invoke an
  emotion from your target audience. (a) These are specifically used to create
  a connection with the platform users that are already engaging with your
  brand. (a) This strategy would be to identify what quotes or types of motivation that is
  engaging with your audience the most and then apply them on the platform in
  a visually desirable way.

5. Leverage The Hashtags

• Instagram is a Hashtag driven social medium that offers business, brands,
  and individuals alike to broaden the reach of their posts, images, and videos
  in a targeted way. (a) This is a very powerful prospecting tool because it is an
  intentional way to identify a particular user or group of users. (b) This Strategy would be to research what hashtags are trending and are the most relevant and then leverage those existing hashtag trends to drive views,
  likes, content, and/or engagement to your profile, brand, and posts on the
  platform.

I was able to ask Instagram and social media influencer and founder of Ask A Millionaire Shawn Thomas his thoughts on Instagram as a prospecting tool. He told me that Instagram is the #1 lead generator for business online due to the overwhelming statistics and engagement with the users. He goes on to say that large Instagram accounts are even more valuable today than last year because building an Instagram account is three times as hard as it was then because of the algorithm. He says last year I could shout someone and they would pick up 1000 followers easily, and today that count is in the range of 100 to 300. However for lead generation, Shawn says I can post three times and get 500 people in a webinar. Learn more about Shawn on line at www.askamillionaire.com and on all social media channels @askamillionaire.

As you can see major players in the business world and influencers online not only see the value in Instagram but see its star potential for helping them connect with their audience online while also improving their engagement and enhancing their business opportunities online. Your business and brand will depend on your ability to sell and your chances of improving sales will increase dramatically by becoming a better prospector online and on Instagram as well.

For more tips such as these be sure to follow me on all social media channels @iammattcrane and subscribe to my podcast titled Power of Great now available on iTunes, Soundcloud, and Stitcher radio.