The Power Of Business Intelligence: Analytical Tools That Are Changing The Game
As the marketplace continues to move more and more to online channels for sales and marketing reach, the need for strong analytical tools are a must have for any business, brand, or product to capture that much valued customer data. Because the current marketplace is so fast-paced and adding innovative technology daily, those who understand the power of business intelligence will truly stand to gain more traction and win more clients. The team at Sesame Software led by its visionary CEO/Founder Rick Banister have developed data integration and warehouse products known as the Relational Junction product suite that during my research on this topic truly stood out to me.
Analytic Tools that enhance Sales and Marketing Opportunities
Most businesses, brands, entrepreneurs, and small business owners alike understand how necessary a web presence is; however, what many fail to understand is how to capture, analyze, conceptualize, and then close on the traffic they receive. Furthermore, they have no real way of compiling the data needed to build a pipeline database or “list” of potential business. What Sesame Software has done by building it’s Relational Junction is offer a software suite for those who use Salesforce and Pardot that not only warehouses that data in a more convenient location but access that data more frequently while allowing the user to update it when needed. What this does is give a more efficient understanding of the business and offers a strong partnership to the intelligence already in place or a solution for those who don’t have that particular software yet.
Primarily what is able to be carried out by those users of Salesforce and/or Pardot software is to continue to use the existing data to:
- Determine upcoming budget now
- Discover actionable analytics for your organization now
- Campaign planning
- Budget analysis
- Sales and marketing resource management
- Combine the data for use in your existing business intelligence (BI) applications
By doing so here this software solution offers Sales Directors, Business Owners, or Sales Professionals an opportunity to analyze their budget and resulting sales pipeline and revenue. It also offers these distinct advantages as well:
- Department budget analysis — Where did you spend your marketing dollars this year? Visual Junction provides patent-pending technology that enables deep and flexible analysis of your campaign budget data.
- Campaign ROI — How effective was that last trade show? Visual Junction easily combines your campaign data from Pardot with the campaign and sales data from Salesforce to give your team an accurate assessment of campaign effectiveness.
- Touch point to sales conversion metrics — Each marketing activity generates a wealth of leads, but which lead sources and campaigns resulted in actual conversions and sales? Relational Junction leverages your marketing and sales data in Pardot and Salesforce to give you a data warehouse for reporting and analytics.
- Organization effectiveness — Is my team utilizing all the resources available to them? Knowing which touch points lead to sales also helps guide organization activities. For example, Visual Junction may show that following a trade show, calling customers is more effective than a continued email campaign.
- Revenue generation by lead source or campaign — How much revenue is directly attributed to the lead source or campaign? Visual Junction provides multiple levels of data analysis to provide the information you need to measure the effectiveness of campaigns and lead generation sources.
What Sesame Software has done through this technology is offer businesses, companies, and professionals that use Salesforce and Pardot the ability to replicate that cloud database on an in-house server, so that large sets of data can be accessed and analyzed using a variety of Business Intelligence and Analytics tools. This ultimately yields a higher ROI because marketing professionals and sales professionals now are able to work side by side to determine which campaigns, media outlets, marketing collateral, and messaging is yielding the best results for the bottom line.
To learn more about this invaluable tool and to see how powerful it can be for your company, business, and to utilize its power of enhance your overall business intelligence visit Sesame online at www.sesamesoftware.com or check out this product overview video https://youtu.be/WWwuL9J09w0.
